kmcgourty2Oct 8, 20155 minChoose The Right Development Strategy Based On Where You Are In The Knowledge FunnelDeveloping and launching innovative new products is inherently risky. No true new idea is fully formed from the start. You simply will...
kmcgourty2Sep 1, 20154 minDesigning a Reliable, Adaptable, and Flexible Innovation OffenseEvery CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather...
kmcgourty2Jul 14, 20153 minWant To Play the Game of Innovation For the Long-Haul?Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is...
kmcgourty2Jun 23, 20154 minI Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a...