Taking the Guess Work and Risk Out of Innovation
In conducting the jobs-to-be-done research phase, we will collect a tremendous amount of data on the important jobs customers want to get...
top of page
Search
kmcgourty2
- Oct 8, 2013
- 4 min
How To Determine If a Job Is Important and Underserved
In our last article, we discussed how to formulate job-statements based on your current product and technology capabilities by asking the...
5 views0 comments
kmcgourty2
- Sep 23, 2013
- 3 min
What job (or jobs) should a development team innovate around?
The jobs-to-be-done (J2BD) framework is built on discovering important jobs people want done but are either struggling with getting the...
5 views0 comments
kmcgourty2
- Sep 4, 2013
- 3 min
Using Opportunity Scores To Define and Create Differentiated Products Customers Want
Last week’s article, “Underserved and Overserved Outcomes Provides the Guidepost to Innovate Around,” we learned how to use the...
138 views0 comments
kmcgourty2
- Aug 20, 2013
- 4 min
Outcome statements define the customer’s success metrics at every step of a job
The real power of Jobs-To-Be-Done (J2BD) innovation approach comes from identifying and prioritizing a set of desired outcomes a customer...
29 views0 comments
kmcgourty2
- Jul 10, 2013
- 4 min
Job Success is Measured by the Outcomes Job-Executors Want and Expect
When people execute a job (the job executor), they have specific outcomes and results they want and expect. For example, when doing the...
1 view0 comments
kmcgourty2
- Mar 11, 2013
- 3 min
Why Open Innovation Accelerates Ideas to Profits
In the movie Goldfinger, M asks James Bond “what do you know about gold?” Bond replies with “I know it when I see it.” (the original...
3 views0 comments
kmcgourty2
- Feb 25, 2013
- 4 min
Mapping The Jobs-To-Be-Done Opportunity Index Onto Kano
Last week’s article we talked about how to use opportunity index scores to identify important underserved outcomes that represent real...
25 views0 comments
kmcgourty2
- Feb 11, 2013
- 3 min
Want To Launch a Steady Stream of Successful New Products?
Then Address Important And Underserved Outcomes – Here’s How The real power of Jobs-To-Be-Done (J2BD) innovation approach comes from...
4 views0 comments
kmcgourty2
- Dec 18, 2012
- 4 min
Has Your Internal Innovation Efforts Lost Steam? Perhaps It’s Time To Look At Open Innovation
Last week I attended open2012 inaugural event at the Computer History Museum in Mt. View Ca. The opening speaker was Michael Docherty,...
1 view0 comments
kmcgourty2
- Sep 17, 2012
- 4 min
It seemed like a great product idea, so why aren’t they buying it?
At the beginning of the product development cycle, everyone around the management table agreed that this new product idea, possibly...
3 views0 comments
kmcgourty2
- Jul 2, 2012
- 4 min
Putting Theory Into Practice Part 14: Final Thoughts on Great Idea or Solution Looking For A Problem
We covered a lot of process steps in our 14 part series on discovery driven design describing how to take an initial idea and frame it...
2 views0 comments
kmcgourty2
- Jun 25, 2012
- 4 min
Putting Theory Into Practice Part 13: Organizing and Analyzing the Data
The early voice-of-customer research steps described in parts 10 through 12 will yield a tremendous rich set of data that will provide...
1 view0 comments
kmcgourty2
- Jun 18, 2012
- 5 min
Putting Theory Into Practice Part 12: The Interviews
Okay time to get down to business and conduct the actual interviews. By now we will have formulated the questions (see part 9: Designing...
5 views0 comments
kmcgourty2
- Jun 11, 2012
- 4 min
Putting Theory Into Practice Part 11: Creating a Customer Visit Matrix
In part 9 we defined a set of core questions we seek to answer to better understand if our preliminary customer value proposition and...
0 views0 comments
kmcgourty2
- Jun 4, 2012
- 3 min
Putting Theory Into Practice Part 10: Testing the Key Assumptions with VoC
Our fictitious company Teknovantage has identified the core business hypothesis (losing tools on a job site is a big pain worth solving)...
13 views0 comments
bottom of page