Teams and Culture

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Diffusion of Innovation
Discovery Driven Design
Front End of Innovation
Jobs To Be Done
Lean Product Development
New Product Development
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Teams and Culture
Voice of Customer

Nov 15, 2017
3 min

Want to Improve Your Innovation Results? Then Approach Innovation as a System

A colleague of mine pointed out to me: “Every business is perfectly designed to produce the results it is producing.” What a profound...

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kmcgourty2

Oct 23, 2017
4 min

Creating the Next Big Thing for Middle Market Companies

I recently joined Mike Smart Founder and Principal Consultant at Egress Solutions on a webinar to discuss the need and challenges middle...

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kmcgourty2

Jul 23, 2014
3 min

Time-To-Market Matters – But Time-To-Profit Is The Real Objective

Accelerating the time it takes to identify and transform a great idea into a successful new product should be on top of your list to...

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kmcgourty2

Nov 4, 2013
3 min

Don’t Confuse Motion With Progress

There are a lot of reasons why companies struggle with product development cycle times. Sometimes NPD teams simply underestimate how long...

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kmcgourty2

Mar 5, 2013
4 min

How Diversity Helps You Innovate More Effectively

I would be very surprised to learn that your company’s new product development teams aren’t multi-functional. After all, NPD is a team...

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kmcgourty2

Oct 30, 2012
4 min

Why is it that there is never time to do it right, but always time to do it over?

One of Murphy’s laws that crops up all too often in product development goes something like this: “ There is never time to do it right,...

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kmcgourty2

Oct 23, 2012
4 min

Nothing Scales When Sales Directs New Product Development Activities

I bet your best sales people are customer oriented and know that the best way to get a sale is to understand what a prospect’s needs are,...

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kmcgourty2

Oct 1, 2012
4 min

Maybe Sales is Struggling Because Your Marketing & NPD Execution Strategy is Broken

I believe it was Thomas Watson Sr. who coined the phrase “NOTHING HAPPENS UNTIL A SALE IS MADE!” (Thomas Watson Sr. was president of...

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kmcgourty2

Aug 6, 2012
3 min

Is your NPD Team Cathedral Builders or Bricklayers?

I have always liked the story of the three bricklayers and how it applies to new product development teams. The story goes something like...

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