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Want to Improve Your Innovation Results? Then Approach Innovation as a System
A colleague of mine pointed out to me: “Every business is perfectly designed to produce the results it is producing.” What a profound...
kmcgourty2
Nov 15, 20173 min read
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1 comment


Designing a Reliable, Adaptable, and Flexible Innovation Offense
Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather...
kmcgourty2
Sep 1, 20154 min read
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0 comments
Want To Play the Game of Innovation For the Long-Haul?
Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is...
kmcgourty2
Jul 14, 20153 min read
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I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?
In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a...
kmcgourty2
Jun 23, 20154 min read
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How to Know the Difference between a Great Idea or Solution Looking for a Problem
No matter how good a potential invention appears on paper and in the R&D lab, if it doesn’t fundamentally address a specific outcome or...
kmcgourty2
Aug 12, 20143 min read
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What Are The Conditions That Must Be True For This Bold Idea To Be A Market Success?
In my last article “Why Promising Bold Ideas Often Never See the Light of Day,” I identified a major reason why bold new ideas and...
kmcgourty2
Jun 24, 20143 min read
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Why Promising Bold Ideas Often Never See The Light of Day
By definition, a bold new idea is a departure from the status quo. It invokes fear and discomfort amongst the establishment. Bold ideas...
kmcgourty2
Jun 12, 20144 min read
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The Balancing Act Between Desirability, Feasibility and Viability Separates Winners from Losers
What makes a product successful in the market place? What are the predictable indicators that a concept has the “right stuff” to be a...
kmcgourty2
Feb 25, 20143 min read
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What job (or jobs) should a development team innovate around?
The jobs-to-be-done (J2BD) framework is built on discovering important jobs people want done but are either struggling with getting the...
kmcgourty2
Sep 23, 20133 min read
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Not All Innovations Are Created Equally: Therefore Don’t Treat Them Equally
In last week’s article we talked about achieving balance both in creating an innovation process that balances creativity with structure,...
kmcgourty2
May 21, 20133 min read
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Design Thinking and Jobs-To-Be-Done Innovation Method Intersect To Create Winning New Products
I had the opportunity to hear Yves Behar (founder of Fuseproject) and Tim Brown (CEO and president of IDEO) talk about design thinking...
kmcgourty2
Apr 1, 20134 min read
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Why Open Innovation Accelerates Ideas to Profits
In the movie Goldfinger, M asks James Bond “what do you know about gold?” Bond replies with “I know it when I see it.” (the original...
kmcgourty2
Mar 11, 20133 min read
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Understanding Desired Outcomes Customers Want In Doing A Job
Recall from a previous article that a job is a “task, objective or goal a person or organization is trying to accomplish or a problem...
kmcgourty2
Feb 4, 20133 min read
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Discovering New Opportunities Using The Jobs-To-Be-Done Marketing Lens
News flash: People don’t buy products, they hire solutions to solve important problems. Think about the last time you bought a...
kmcgourty2
Jan 14, 20134 min read
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It seemed like a great product idea, so why aren’t they buying it?
At the beginning of the product development cycle, everyone around the management table agreed that this new product idea, possibly...
kmcgourty2
Sep 17, 20124 min read
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Putting Theory Into Practice Part 14: Final Thoughts on Great Idea or Solution Looking For A Problem
We covered a lot of process steps in our 14 part series on discovery driven design describing how to take an initial idea and frame it...
kmcgourty2
Jul 2, 20124 min read
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