Want to Improve Your Innovation Results? Then Approach Innovation as a System
A colleague of mine pointed out to me: “Every business is perfectly designed to produce the results it is producing.” What a profound...
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kmcgourty2
- Sep 1, 2015
- 4 min
Designing a Reliable, Adaptable, and Flexible Innovation Offense
Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather...
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kmcgourty2
- Jul 14, 2015
- 3 min
Want To Play the Game of Innovation For the Long-Haul?
Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is...
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kmcgourty2
- Jun 23, 2015
- 4 min
I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?
In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a...
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kmcgourty2
- Aug 12, 2014
- 3 min
How to Know the Difference between a Great Idea or Solution Looking for a Problem
No matter how good a potential invention appears on paper and in the R&D lab, if it doesn’t fundamentally address a specific outcome or...
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kmcgourty2
- Jun 24, 2014
- 3 min
What Are The Conditions That Must Be True For This Bold Idea To Be A Market Success?
In my last article “Why Promising Bold Ideas Often Never See the Light of Day,” I identified a major reason why bold new ideas and...
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kmcgourty2
- Jun 12, 2014
- 4 min
Why Promising Bold Ideas Often Never See The Light of Day
By definition, a bold new idea is a departure from the status quo. It invokes fear and discomfort amongst the establishment. Bold ideas...
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kmcgourty2
- Feb 25, 2014
- 3 min
The Balancing Act Between Desirability, Feasibility and Viability Separates Winners from Losers
What makes a product successful in the market place? What are the predictable indicators that a concept has the “right stuff” to be a...
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kmcgourty2
- Sep 23, 2013
- 3 min
What job (or jobs) should a development team innovate around?
The jobs-to-be-done (J2BD) framework is built on discovering important jobs people want done but are either struggling with getting the...
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kmcgourty2
- May 21, 2013
- 3 min
Not All Innovations Are Created Equally: Therefore Don’t Treat Them Equally
In last week’s article we talked about achieving balance both in creating an innovation process that balances creativity with structure,...
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kmcgourty2
- Apr 1, 2013
- 4 min
Design Thinking and Jobs-To-Be-Done Innovation Method Intersect To Create Winning New Products
I had the opportunity to hear Yves Behar (founder of Fuseproject) and Tim Brown (CEO and president of IDEO) talk about design thinking...
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kmcgourty2
- Mar 11, 2013
- 3 min
Why Open Innovation Accelerates Ideas to Profits
In the movie Goldfinger, M asks James Bond “what do you know about gold?” Bond replies with “I know it when I see it.” (the original...
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kmcgourty2
- Feb 4, 2013
- 3 min
Understanding Desired Outcomes Customers Want In Doing A Job
Recall from a previous article that a job is a “task, objective or goal a person or organization is trying to accomplish or a problem...
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kmcgourty2
- Jan 14, 2013
- 4 min
Discovering New Opportunities Using The Jobs-To-Be-Done Marketing Lens
News flash: People don’t buy products, they hire solutions to solve important problems. Think about the last time you bought a...
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kmcgourty2
- Sep 17, 2012
- 4 min
It seemed like a great product idea, so why aren’t they buying it?
At the beginning of the product development cycle, everyone around the management table agreed that this new product idea, possibly...
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kmcgourty2
- Jul 2, 2012
- 4 min
Putting Theory Into Practice Part 14: Final Thoughts on Great Idea or Solution Looking For A Problem
We covered a lot of process steps in our 14 part series on discovery driven design describing how to take an initial idea and frame it...
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