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    The New Rules of Doing Business During and After Covid-19
    kmcgourty2
    • Apr 8, 2020
    • 3 min

    The New Rules of Doing Business During and After Covid-19

    I truly hope and trust you are well and are in good spirits during these extraordinary times during the Covid-19 crisis. Yes indeed, we...
    2 views0 comments
    Keep Your Plans Simple Stupid
    kmcgourty2
    • Oct 15, 2019
    • 3 min

    Keep Your Plans Simple Stupid

    It isn’t that we don’t plan. It’s actually pretty easy to plan. I can tell you first hand, I have written  thousands of plans. Many of...
    5 views0 comments
    Rethinking the Christmas Tree – the Never-Green Holiday Tree is Born
    kmcgourty2
    • Dec 12, 2017
    • 4 min

    Rethinking the Christmas Tree – the Never-Green Holiday Tree is Born

    So it’s Christmas time and once again I find myself wondering why do I need to put up a Christmas tree anyway?  What’s the purpose or...
    6 views0 comments
    Want to Improve Your Innovation Results? Then Approach Innovation as a System
    kmcgourty2
    • Nov 15, 2017
    • 3 min

    Want to Improve Your Innovation Results? Then Approach Innovation as a System

    A colleague of mine pointed out to me: “Every business is perfectly designed to produce the results it is producing.” What a profound...
    7 views1 comment
    Creating the Next Big Thing for Middle Market Companies
    kmcgourty2
    • Oct 23, 2017
    • 4 min

    Creating the Next Big Thing for Middle Market Companies

    I recently joined Mike Smart Founder and Principal Consultant at Egress Solutions on a webinar to discuss the need and challenges middle...
    0 views0 comments
    The Balancing Act Between Deliberate and Emergent Strategy
    kmcgourty2
    • Nov 16, 2016
    • 4 min

    The Balancing Act Between Deliberate and Emergent Strategy

    In my previous article, The Reports of Strategic Planning’s Death Is Greatly Exaggerated, we discussed why top-down (deliberate/intended)...
    12 views0 comments
    Why Breakthrough Ideas Often Never See the Light of Day
    kmcgourty2
    • Jul 20, 2016
    • 4 min

    Why Breakthrough Ideas Often Never See the Light of Day

    A common ailment of new product development is the inability of companies to kill off projects that no longer demonstrate economic...
    0 views0 comments
    Identify “Strategic Possibilities” Using the Jobs-To-Be-Done Opportunity Matrix
    kmcgourty2
    • May 17, 2016
    • 3 min

    Identify “Strategic Possibilities” Using the Jobs-To-Be-Done Opportunity Matrix

    In my last article, “Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory,” I presented the “jobs-to-be-done  (J2BD)...
    8 views0 comments
    Finding The Next Big Opportunity Using  Jobs-To-Be-Done Innovation Theory
    kmcgourty2
    • Apr 19, 2016
    • 4 min

    Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory

    All successful companies have a clear strategic direction of where to play (their target market) and how to win (their unique value...
    3 views0 comments
    Great Ideas Are the Fuel of Successful Innovation
    kmcgourty2
    • Mar 14, 2016
    • 3 min

    Great Ideas Are the Fuel of Successful Innovation

    Coming up with great ideas must be a priority for companies who want to launch a continuous stream of successful new products. The better...
    3 views0 comments
    2015 End of Year Quotes to Noodle
    kmcgourty2
    • Dec 21, 2015
    • 4 min

    2015 End of Year Quotes to Noodle

    Hard to believe, but 2015 is almost over At the end of each year, I like to post my favorite quotes I come across that either inspired...
    1 view0 comments
    “i-watch” form the sidelines: a great idea or too little too soon?
    kmcgourty2
    • Nov 23, 2015
    • 4 min

    “i-watch” form the sidelines: a great idea or too little too soon?

    Dick Tracy was wearing a “smartwatch” way back in 1946. So the idea of a smartwatch is nothing new, at least not in the imagination of...
    1 view0 comments
    Choose The Right Development Strategy Based On Where You Are In The Knowledge Funnel
    kmcgourty2
    • Oct 8, 2015
    • 5 min

    Choose The Right Development Strategy Based On Where You Are In The Knowledge Funnel

    Developing and launching innovative new products is inherently risky. No true new idea is fully formed from the start. You simply will...
    6 views0 comments
    Designing a Reliable, Adaptable, and Flexible Innovation Offense
    kmcgourty2
    • Sep 1, 2015
    • 4 min

    Designing a Reliable, Adaptable, and Flexible Innovation Offense

    Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather...
    2 views0 comments
    I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?
    kmcgourty2
    • Jun 23, 2015
    • 4 min

    I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?

    In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a...
    3 views0 comments
    Pick Your Spot to Compete and Win by Scoping the Total Job-To-Be-Done
    kmcgourty2
    • Jun 4, 2015
    • 4 min

    Pick Your Spot to Compete and Win by Scoping the Total Job-To-Be-Done

    In my previous articles (constructing a job statement, alternative job statement construct) I provided two job statement constructs we...
    6 views0 comments
    kmcgourty2
    • May 19, 2015
    • 4 min

    An Alternative Job Statement Construct To Further Your Discovery Of Important Jobs People Want Done

    In my last article, I presented a “job-statement” construct that defines specific jobs that people want to get done. Recall that a job...
    4 views0 comments
    kmcgourty2
    • May 5, 2015
    • 5 min

    How You Define The Job-To-Be-Done Can Make The Difference Between “Me-To” Products And Breakthrough

    In my last article, we examined traveling locally from point A to point B as a “job-to-be-done.” On the surface, traveling from point A...
    2 views0 comments
    Create Compelling Customer Value Propositions By Understanding Important Jobs People Want To Get Don
    kmcgourty2
    • Apr 7, 2015
    • 4 min

    Create Compelling Customer Value Propositions By Understanding Important Jobs People Want To Get Don

    Long ago, Peter Drucker famously said: “… the purpose of business is to create a customer, the business enterprise has two–and only...
    3 views0 comments
    kmcgourty2
    • Mar 24, 2015
    • 2 min

    The Innovator’s Playbook: Discovering and Transforming Great Ideas Into Breakthrough New Produ

    At long last, “The Innovator’s Playbook: How To Discover and Transform Great Ideas Into Breakthrough New Products” is now available on...
    1 view0 comments
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