New Product Development

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Diffusion of Innovation
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Apr 8, 2020
3 min

The New Rules of Doing Business During and After Covid-19

I truly hope and trust you are well and are in good spirits during these extraordinary times during the Covid-19 crisis. Yes indeed, we...

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kmcgourty2

Oct 15, 2019
3 min

Keep Your Plans Simple Stupid

It isn’t that we don’t plan. It’s actually pretty easy to plan. I can tell you first hand, I have written thousands of plans. Many of...

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Rethinking the Christmas Tree – the Never-Green Holiday Tree is Born

kmcgourty2

Dec 12, 2017
4 min

Rethinking the Christmas Tree – the Never-Green Holiday Tree is Born

So it’s Christmas time and once again I find myself wondering why do I need to put up a Christmas tree anyway? What’s the purpose or...

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Want to Improve Your Innovation Results? Then Approach Innovation as a System

kmcgourty2

Nov 15, 2017
3 min

Want to Improve Your Innovation Results? Then Approach Innovation as a System

A colleague of mine pointed out to me: “Every business is perfectly designed to produce the results it is producing.” What a profound...

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kmcgourty2

Oct 23, 2017
4 min

Creating the Next Big Thing for Middle Market Companies

I recently joined Mike Smart Founder and Principal Consultant at Egress Solutions on a webinar to discuss the need and challenges middle...

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The Balancing Act Between Deliberate and Emergent Strategy

kmcgourty2

Nov 16, 2016
4 min

The Balancing Act Between Deliberate and Emergent Strategy

In my previous article, The Reports of Strategic Planning’s Death Is Greatly Exaggerated, we discussed why top-down (deliberate/intended)...

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Why Breakthrough Ideas Often Never See the Light of Day

kmcgourty2

Jul 20, 2016
4 min

Why Breakthrough Ideas Often Never See the Light of Day

A common ailment of new product development is the inability of companies to kill off projects that no longer demonstrate economic...

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Identify “Strategic Possibilities” Using the Jobs-To-Be-Done Opportunity Matrix

kmcgourty2

May 17, 2016
3 min

Identify “Strategic Possibilities” Using the Jobs-To-Be-Done Opportunity Matrix

In my last article, “Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory,” I presented the “jobs-to-be-done (J2BD)...

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kmcgourty2

Apr 19, 2016
4 min

Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory

All successful companies have a clear strategic direction of where to play (their target market) and how to win (their unique value...

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kmcgourty2

Mar 14, 2016
3 min

Great Ideas Are the Fuel of Successful Innovation

Coming up with great ideas must be a priority for companies who want to launch a continuous stream of successful new products. The better...

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kmcgourty2

Dec 21, 2015
4 min

2015 End of Year Quotes to Noodle

Hard to believe, but 2015 is almost over At the end of each year, I like to post my favorite quotes I come across that either inspired...

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“i-watch” form the sidelines: a great idea or too little too soon?

kmcgourty2

Nov 23, 2015
4 min

“i-watch” form the sidelines: a great idea or too little too soon?

Dick Tracy was wearing a “smartwatch” way back in 1946. So the idea of a smartwatch is nothing new, at least not in the imagination of...

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Choose The Right Development Strategy Based On Where You Are In The Knowledge Funnel

kmcgourty2

Oct 8, 2015
5 min

Choose The Right Development Strategy Based On Where You Are In The Knowledge Funnel

Developing and launching innovative new products is inherently risky. No true new idea is fully formed from the start. You simply will...

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kmcgourty2

Sep 1, 2015
4 min

Designing a Reliable, Adaptable, and Flexible Innovation Offense

Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather...

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I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?

kmcgourty2

Jun 23, 2015
4 min

I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?

In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a...

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Pick Your Spot to Compete and Win by Scoping the Total Job-To-Be-Done

kmcgourty2

Jun 4, 2015
4 min

Pick Your Spot to Compete and Win by Scoping the Total Job-To-Be-Done

In my previous articles (constructing a job statement, alternative job statement construct) I provided two job statement constructs we...

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kmcgourty2

May 19, 2015
4 min

An Alternative Job Statement Construct To Further Your Discovery Of Important Jobs People Want Done

In my last article, I presented a “job-statement” construct that defines specific jobs that people want to get done. Recall that a job...

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kmcgourty2

May 5, 2015
5 min

How You Define The Job-To-Be-Done Can Make The Difference Between “Me-To” Products And Breakthrough

In my last article, we examined traveling locally from point A to point B as a “job-to-be-done.” On the surface, traveling from point A...

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Create Compelling Customer Value Propositions By Understanding Important Jobs People Want To Get Don

kmcgourty2

Apr 7, 2015
4 min

Create Compelling Customer Value Propositions By Understanding Important Jobs People Want To Get Don

Long ago, Peter Drucker famously said: “… the purpose of business is to create a customer, the business enterprise has two–and only...

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kmcgourty2

Mar 24, 2015
2 min

The Innovator’s Playbook: Discovering and Transforming Great Ideas Into Breakthrough New Produ

At long last, “The Innovator’s Playbook: How To Discover and Transform Great Ideas Into Breakthrough New Products” is now available on...

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