The New Rules of Doing Business During and After Covid-19
I truly hope and trust you are well and are in good spirits during these extraordinary times during the Covid-19 crisis. Yes indeed, we...
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kmcgourty2
- Oct 15, 2019
- 3 min
Keep Your Plans Simple Stupid
It isn’t that we don’t plan. It’s actually pretty easy to plan. I can tell you first hand, I have written thousands of plans. Many of...
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kmcgourty2
- Dec 12, 2017
- 4 min
Rethinking the Christmas Tree – the Never-Green Holiday Tree is Born
So it’s Christmas time and once again I find myself wondering why do I need to put up a Christmas tree anyway? What’s the purpose or...
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kmcgourty2
- Nov 15, 2017
- 3 min
Want to Improve Your Innovation Results? Then Approach Innovation as a System
A colleague of mine pointed out to me: “Every business is perfectly designed to produce the results it is producing.” What a profound...
8 views1 comment
kmcgourty2
- Oct 23, 2017
- 4 min
Creating the Next Big Thing for Middle Market Companies
I recently joined Mike Smart Founder and Principal Consultant at Egress Solutions on a webinar to discuss the need and challenges middle...
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kmcgourty2
- Nov 16, 2016
- 4 min
The Balancing Act Between Deliberate and Emergent Strategy
In my previous article, The Reports of Strategic Planning’s Death Is Greatly Exaggerated, we discussed why top-down (deliberate/intended)...
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kmcgourty2
- Jul 20, 2016
- 4 min
Why Breakthrough Ideas Often Never See the Light of Day
A common ailment of new product development is the inability of companies to kill off projects that no longer demonstrate economic...
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kmcgourty2
- May 17, 2016
- 3 min
Identify “Strategic Possibilities” Using the Jobs-To-Be-Done Opportunity Matrix
In my last article, “Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory,” I presented the “jobs-to-be-done (J2BD)...
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kmcgourty2
- Apr 19, 2016
- 4 min
Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory
All successful companies have a clear strategic direction of where to play (their target market) and how to win (their unique value...
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kmcgourty2
- Mar 14, 2016
- 3 min
Great Ideas Are the Fuel of Successful Innovation
Coming up with great ideas must be a priority for companies who want to launch a continuous stream of successful new products. The better...
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kmcgourty2
- Dec 21, 2015
- 4 min
2015 End of Year Quotes to Noodle
Hard to believe, but 2015 is almost over At the end of each year, I like to post my favorite quotes I come across that either inspired...
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kmcgourty2
- Nov 23, 2015
- 4 min
“i-watch” form the sidelines: a great idea or too little too soon?
Dick Tracy was wearing a “smartwatch” way back in 1946. So the idea of a smartwatch is nothing new, at least not in the imagination of...
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kmcgourty2
- Oct 8, 2015
- 5 min
Choose The Right Development Strategy Based On Where You Are In The Knowledge Funnel
Developing and launching innovative new products is inherently risky. No true new idea is fully formed from the start. You simply will...
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kmcgourty2
- Sep 1, 2015
- 4 min
Designing a Reliable, Adaptable, and Flexible Innovation Offense
Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather...
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kmcgourty2
- Jun 23, 2015
- 4 min
I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?
In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a...
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kmcgourty2
- Jun 4, 2015
- 4 min
Pick Your Spot to Compete and Win by Scoping the Total Job-To-Be-Done
In my previous articles (constructing a job statement, alternative job statement construct) I provided two job statement constructs we...
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kmcgourty2
- May 19, 2015
- 4 min
An Alternative Job Statement Construct To Further Your Discovery Of Important Jobs People Want Done
In my last article, I presented a “job-statement” construct that defines specific jobs that people want to get done. Recall that a job...
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kmcgourty2
- May 5, 2015
- 5 min
How You Define The Job-To-Be-Done Can Make The Difference Between “Me-To” Products And Breakthrough
In my last article, we examined traveling locally from point A to point B as a “job-to-be-done.” On the surface, traveling from point A...
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kmcgourty2
- Apr 7, 2015
- 4 min
Create Compelling Customer Value Propositions By Understanding Important Jobs People Want To Get Don
Long ago, Peter Drucker famously said: “… the purpose of business is to create a customer, the business enterprise has two–and only...
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kmcgourty2
- Mar 24, 2015
- 2 min
The Innovator’s Playbook: Discovering and Transforming Great Ideas Into Breakthrough New Produ
At long last, “The Innovator’s Playbook: How To Discover and Transform Great Ideas Into Breakthrough New Products” is now available on...
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