Creating the Next Big Thing for Middle Market Companies
I recently joined Mike Smart Founder and Principal Consultant at Egress Solutions on a webinar to discuss the need and challenges middle...
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kmcgourty2
- Feb 8, 2017
- 4 min
Strategy Needs to Evolve to Meet the Challenges of a Changing Environment
Imagine you are the quarterback in the big game, and you find your team down 17 to 0, with 8 minutes remaining in the game. Your game...
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kmcgourty2
- Sep 19, 2016
- 4 min
The Reports of Strategic Planning’s Death Is Greatly Exaggerated
When I read management articles about the death of strategic planning, I am reminded by the quote Mark Twain quipped after hearing a...
11 views1 comment
kmcgourty2
- Jul 20, 2016
- 4 min
Why Breakthrough Ideas Often Never See the Light of Day
A common ailment of new product development is the inability of companies to kill off projects that no longer demonstrate economic...
3 views0 comments
kmcgourty2
- Jun 17, 2016
- 3 min
Creating a Competitive Advantage Requires a Reformulation of Your Strategic Playbook
In a fast pace competitive environment where change is the only real constant, how does a business build and maintain a competitive...
4 views0 comments
kmcgourty2
- May 17, 2016
- 3 min
Identify “Strategic Possibilities” Using the Jobs-To-Be-Done Opportunity Matrix
In my last article, “Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory,” I presented the “jobs-to-be-done (J2BD)...
18 views0 comments
kmcgourty2
- Apr 19, 2016
- 4 min
Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory
All successful companies have a clear strategic direction of where to play (their target market) and how to win (their unique value...
9 views0 comments
kmcgourty2
- Sep 1, 2015
- 4 min
Designing a Reliable, Adaptable, and Flexible Innovation Offense
Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather...
5 views0 comments
kmcgourty2
- Jul 14, 2015
- 3 min
Want To Play the Game of Innovation For the Long-Haul?
Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is...
6 views0 comments
kmcgourty2
- Jun 23, 2015
- 4 min
I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?
In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a...
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kmcgourty2
- Jun 4, 2015
- 4 min
Pick Your Spot to Compete and Win by Scoping the Total Job-To-Be-Done
In my previous articles (constructing a job statement, alternative job statement construct) I provided two job statement constructs we...
21 views0 comments
kmcgourty2
- Mar 17, 2015
- 3 min
Playing the Game of Innovation To Win – Defining Innovation Options
In a world of relentless competition and technology advancements, the only constant a business can be assured of is change itself. The...
5 views0 comments
kmcgourty2
- Feb 3, 2015
- 4 min
Playing the Game of Innovation to Win: The Disruption Play
Up here in the Silicon Valley, a favorite play for startups is the disruption play. Just about every week, the Silicon Valley and San...
8 views0 comments
kmcgourty2
- Jan 27, 2015
- 4 min
How Did Dell Create Its Breakthrough Success?
Once upon a time, Dell Computer stood tall as one of the most successful and innovative tech companies ever. Michael Dell started the...
15 views0 comments
kmcgourty2
- Jan 15, 2015
- 5 min
Four Growth Strategies Every Innovator Should Have In Their Playbook
There are four growth strategies based on the jobs-to-be-done innovation framework companies can pursue to achieve predictable growth and...
324 views0 comments
kmcgourty2
- Nov 5, 2014
- 4 min
Look at the entire jobs-to-be-done job tree to create new value and topline growth
In my last article, we talked about “jobs” having both a functional and an emotional dimension to it. We examined how a photographer can...
8 views0 comments
kmcgourty2
- Oct 28, 2014
- 3 min
Thinking Strategically About Important Jobs People Need To Get Done
In his HBR article “Marketing Malpractice: The Cause and the Cure,” Clayton Christensen identified that the marketer’s task is to...
4 views0 comments
kmcgourty2
- Jun 24, 2014
- 3 min
What Are The Conditions That Must Be True For This Bold Idea To Be A Market Success?
In my last article “Why Promising Bold Ideas Often Never See the Light of Day,” I identified a major reason why bold new ideas and...
9 views0 comments
kmcgourty2
- Jun 12, 2014
- 4 min
Why Promising Bold Ideas Often Never See The Light of Day
By definition, a bold new idea is a departure from the status quo. It invokes fear and discomfort amongst the establishment. Bold ideas...
8 views0 comments
kmcgourty2
- Apr 24, 2014
- 4 min
Is Your Strategy Bold and Exciting? Or Safe and Comfortable, but Dull?
I recently read an article by Roger Martin titled “The Big Lie of Strategic Planning” in January/February 2014 issue of HBR. It really...
11 views0 comments
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