Creating a Competitive Advantage Requires a Reformulation of Your Strategic Playbook
In a fast pace competitive environment where change is the only real constant, how does a business build and maintain a competitive...
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kmcgourty2
- May 17, 2016
- 3 min
Identify “Strategic Possibilities” Using the Jobs-To-Be-Done Opportunity Matrix
In my last article, “Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory,” I presented the “jobs-to-be-done (J2BD)...
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kmcgourty2
- Apr 19, 2016
- 4 min
Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory
All successful companies have a clear strategic direction of where to play (their target market) and how to win (their unique value...
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kmcgourty2
- Feb 9, 2016
- 3 min
The root cause of new product failures and a cure
Studies have shown that the failure rate for new products across most industries runs between 40% to 90% of the time. And most failures...
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kmcgourty2
- Nov 23, 2015
- 4 min
“i-watch” form the sidelines: a great idea or too little too soon?
Dick Tracy was wearing a “smartwatch” way back in 1946. So the idea of a smartwatch is nothing new, at least not in the imagination of...
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kmcgourty2
- Sep 1, 2015
- 4 min
Designing a Reliable, Adaptable, and Flexible Innovation Offense
Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather...
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kmcgourty2
- Jul 14, 2015
- 3 min
Want To Play the Game of Innovation For the Long-Haul?
Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is...
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kmcgourty2
- Jun 23, 2015
- 4 min
I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?
In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a...
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kmcgourty2
- Jun 4, 2015
- 4 min
Pick Your Spot to Compete and Win by Scoping the Total Job-To-Be-Done
In my previous articles (constructing a job statement, alternative job statement construct) I provided two job statement constructs we...
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kmcgourty2
- May 5, 2015
- 5 min
How You Define The Job-To-Be-Done Can Make The Difference Between “Me-To” Products And Breakthrough
In my last article, we examined traveling locally from point A to point B as a “job-to-be-done.” On the surface, traveling from point A...
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kmcgourty2
- Mar 24, 2015
- 2 min
The Innovator’s Playbook: Discovering and Transforming Great Ideas Into Breakthrough New Produ
At long last, “The Innovator’s Playbook: How To Discover and Transform Great Ideas Into Breakthrough New Products” is now available on...
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kmcgourty2
- Mar 17, 2015
- 3 min
Playing the Game of Innovation To Win – Defining Innovation Options
In a world of relentless competition and technology advancements, the only constant a business can be assured of is change itself. The...
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kmcgourty2
- Jan 27, 2015
- 4 min
How Did Dell Create Its Breakthrough Success?
Once upon a time, Dell Computer stood tall as one of the most successful and innovative tech companies ever. Michael Dell started the...
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kmcgourty2
- Jan 15, 2015
- 5 min
Four Growth Strategies Every Innovator Should Have In Their Playbook
There are four growth strategies based on the jobs-to-be-done innovation framework companies can pursue to achieve predictable growth and...
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kmcgourty2
- Nov 13, 2014
- 4 min
Shaping the Future of Work by Freeing the Hands of Workers
I read an interesting article in the November 7, 2014 issue of the San Francisco Business Times called “Business Puts On Its Wearbles.”...
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kmcgourty2
- Nov 5, 2014
- 4 min
Look at the entire jobs-to-be-done job tree to create new value and topline growth
In my last article, we talked about “jobs” having both a functional and an emotional dimension to it. We examined how a photographer can...
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kmcgourty2
- Oct 28, 2014
- 3 min
Thinking Strategically About Important Jobs People Need To Get Done
In his HBR article “Marketing Malpractice: The Cause and the Cure,” Clayton Christensen identified that the marketer’s task is to...
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kmcgourty2
- Oct 9, 2014
- 4 min
What Important Jobs Do Customers Hire Your Products To Get Done?
If you have been following the “jobs-to-be-done” innovation framework, chances are you have heard this famous line Theodore Levitt wrote...
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kmcgourty2
- Aug 12, 2014
- 3 min
How to Know the Difference between a Great Idea or Solution Looking for a Problem
No matter how good a potential invention appears on paper and in the R&D lab, if it doesn’t fundamentally address a specific outcome or...
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kmcgourty2
- Mar 18, 2014
- 4 min
Winning the Innovation and New Product Development Game
In our last article, we defined the first step in the innovator’s playbook is to set a direction based on the current jobs categories a...
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