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    Creating a Competitive Advantage Requires a Reformulation of Your Strategic Playbook
    kmcgourty2
    • Jun 17, 2016
    • 3 min

    Creating a Competitive Advantage Requires a Reformulation of Your Strategic Playbook

    In a fast pace competitive environment where change is the only real constant, how does a business build and maintain a competitive...
    1 view0 comments
    Identify “Strategic Possibilities” Using the Jobs-To-Be-Done Opportunity Matrix
    kmcgourty2
    • May 17, 2016
    • 3 min

    Identify “Strategic Possibilities” Using the Jobs-To-Be-Done Opportunity Matrix

    In my last article, “Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory,” I presented the “jobs-to-be-done  (J2BD)...
    8 views0 comments
    Finding The Next Big Opportunity Using  Jobs-To-Be-Done Innovation Theory
    kmcgourty2
    • Apr 19, 2016
    • 4 min

    Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory

    All successful companies have a clear strategic direction of where to play (their target market) and how to win (their unique value...
    3 views0 comments
    The root cause of new product failures and a cure
    kmcgourty2
    • Feb 9, 2016
    • 3 min

    The root cause of new product failures and a cure

    Studies have shown that the failure rate for new products across most industries runs between 40% to 90% of the time. And most failures...
    3 views0 comments
    “i-watch” form the sidelines: a great idea or too little too soon?
    kmcgourty2
    • Nov 23, 2015
    • 4 min

    “i-watch” form the sidelines: a great idea or too little too soon?

    Dick Tracy was wearing a “smartwatch” way back in 1946. So the idea of a smartwatch is nothing new, at least not in the imagination of...
    1 view0 comments
    Designing a Reliable, Adaptable, and Flexible Innovation Offense
    kmcgourty2
    • Sep 1, 2015
    • 4 min

    Designing a Reliable, Adaptable, and Flexible Innovation Offense

    Every CEO and product manager knows that new products are the lifeblood of their organization. Not just any new product will do, rather...
    2 views0 comments
    kmcgourty2
    • Jul 14, 2015
    • 3 min

    Want To Play the Game of Innovation For the Long-Haul?

    Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is...
    2 views0 comments
    I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?
    kmcgourty2
    • Jun 23, 2015
    • 4 min

    I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?

    In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a...
    3 views0 comments
    Pick Your Spot to Compete and Win by Scoping the Total Job-To-Be-Done
    kmcgourty2
    • Jun 4, 2015
    • 4 min

    Pick Your Spot to Compete and Win by Scoping the Total Job-To-Be-Done

    In my previous articles (constructing a job statement, alternative job statement construct) I provided two job statement constructs we...
    6 views0 comments
    kmcgourty2
    • May 5, 2015
    • 5 min

    How You Define The Job-To-Be-Done Can Make The Difference Between “Me-To” Products And Breakthrough

    In my last article, we examined traveling locally from point A to point B as a “job-to-be-done.” On the surface, traveling from point A...
    2 views0 comments
    kmcgourty2
    • Mar 24, 2015
    • 2 min

    The Innovator’s Playbook: Discovering and Transforming Great Ideas Into Breakthrough New Produ

    At long last, “The Innovator’s Playbook: How To Discover and Transform Great Ideas Into Breakthrough New Products” is now available on...
    1 view0 comments
    Playing the Game of Innovation To Win – Defining Innovation Options
    kmcgourty2
    • Mar 17, 2015
    • 3 min

    Playing the Game of Innovation To Win – Defining Innovation Options

    In a world of relentless competition and technology advancements, the only constant a business can be assured of is change itself. The...
    1 view0 comments
    kmcgourty2
    • Jan 27, 2015
    • 4 min

    How Did Dell Create Its Breakthrough Success?

    Once upon a time, Dell Computer stood tall as one of the most successful and innovative tech companies ever. Michael Dell started the...
    1 view0 comments
    Four Growth Strategies Every Innovator Should Have In Their Playbook
    kmcgourty2
    • Jan 15, 2015
    • 5 min

    Four Growth Strategies Every Innovator Should Have In Their Playbook

    There are four growth strategies based on the jobs-to-be-done innovation framework companies can pursue to achieve predictable growth and...
    17 views0 comments
    kmcgourty2
    • Nov 13, 2014
    • 4 min

    Shaping the Future of Work by Freeing the Hands of Workers

    I read an interesting article in the November 7, 2014 issue of the San Francisco Business Times called “Business Puts On Its Wearbles.”...
    2 views0 comments
    kmcgourty2
    • Nov 5, 2014
    • 4 min

    Look at the entire jobs-to-be-done job tree to create new value and topline growth

    In my last article, we talked about “jobs” having both a functional and an emotional dimension to it. We examined how a photographer can...
    1 view0 comments
    kmcgourty2
    • Oct 28, 2014
    • 3 min

    Thinking Strategically About Important Jobs People Need To Get Done

    In his HBR article “Marketing Malpractice: The Cause and the Cure,” Clayton Christensen identified that the marketer’s task is to...
    1 view0 comments
    What Important Jobs Do  Customers  Hire Your Products To Get Done?
    kmcgourty2
    • Oct 9, 2014
    • 4 min

    What Important Jobs Do Customers Hire Your Products To Get Done?

    If you have been following the “jobs-to-be-done” innovation framework, chances are you have heard this famous line Theodore Levitt wrote...
    2 views0 comments
    How to Know the Difference between a Great Idea or Solution Looking for a Problem
    kmcgourty2
    • Aug 12, 2014
    • 3 min

    How to Know the Difference between a Great Idea or Solution Looking for a Problem

    No matter how good a potential invention appears on paper and in the R&D lab, if it doesn’t fundamentally address a specific outcome or...
    13 views0 comments
    Winning the Innovation and New Product Development Game
    kmcgourty2
    • Mar 18, 2014
    • 4 min

    Winning the Innovation and New Product Development Game

    In our last article, we defined the first step in the innovator’s playbook is to set a direction based on the current jobs categories a...
    1 view0 comments
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