kmcgourty2Jun 17, 20163 minCreating a Competitive Advantage Requires a Reformulation of Your Strategic PlaybookIn a fast pace competitive environment where change is the only real constant, how does a business build and maintain a competitive...
kmcgourty2May 17, 20163 minIdentify “Strategic Possibilities” Using the Jobs-To-Be-Done Opportunity MatrixIn my last article, “Finding The Next Big Opportunity Using Jobs-To-Be-Done Innovation Theory,” I presented the “jobs-to-be-done (J2BD)...
kmcgourty2Apr 19, 20164 minFinding The Next Big Opportunity Using Jobs-To-Be-Done Innovation TheoryAll successful companies have a clear strategic direction of where to play (their target market) and how to win (their unique value...
kmcgourty2Feb 9, 20163 minThe root cause of new product failures and a cureStudies have shown that the failure rate for new products across most industries runs between 40% to 90% of the time. And most failures...