Front End of Innovation

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Diffusion of Innovation
Discovery Driven Design
Front End of Innovation
Jobs To Be Done
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Voice of Customer

Sep 19, 2016
4 min

The Reports of Strategic Planning’s Death Is Greatly Exaggerated

When I read management articles about the death of strategic planning, I am reminded by the quote Mark Twain quipped after hearing a...

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Why Breakthrough Ideas Often Never See the Light of Day

kmcgourty2

Jul 20, 2016
4 min

Why Breakthrough Ideas Often Never See the Light of Day

A common ailment of new product development is the inability of companies to kill off projects that no longer demonstrate economic...

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kmcgourty2

Mar 14, 2016
3 min

Great Ideas Are the Fuel of Successful Innovation

Coming up with great ideas must be a priority for companies who want to launch a continuous stream of successful new products. The better...

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The root cause of new product failures and a cure

kmcgourty2

Feb 9, 2016
3 min

The root cause of new product failures and a cure

Studies have shown that the failure rate for new products across most industries runs between 40% to 90% of the time. And most failures...

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Your New Innovation Promises to Change the World – But Is The World Ready For Change?

kmcgourty2

Jan 13, 2016
4 min

Your New Innovation Promises to Change the World – But Is The World Ready For Change?

You have a great new solution that you believe passionately will help people get an important job done way better than what they are...

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kmcgourty2

Jul 14, 2015
3 min

Want To Play the Game of Innovation For the Long-Haul?

Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is...

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I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?

kmcgourty2

Jun 23, 2015
4 min

I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?

In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a...

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kmcgourty2

Mar 24, 2015
2 min

The Innovator’s Playbook: Discovering and Transforming Great Ideas Into Breakthrough New Produ

At long last, “The Innovator’s Playbook: How To Discover and Transform Great Ideas Into Breakthrough New Products” is now available on...

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Four Growth Strategies Every Innovator Should Have In Their Playbook

kmcgourty2

Jan 15, 2015
5 min

Four Growth Strategies Every Innovator Should Have In Their Playbook

There are four growth strategies based on the jobs-to-be-done innovation framework companies can pursue to achieve predictable growth and...

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kmcgourty2

Nov 5, 2014
4 min

Look at the entire jobs-to-be-done job tree to create new value and topline growth

In my last article, we talked about “jobs” having both a functional and an emotional dimension to it. We examined how a photographer can...

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How to Know the Difference between a Great Idea or Solution Looking for a Problem

kmcgourty2

Aug 12, 2014
3 min

How to Know the Difference between a Great Idea or Solution Looking for a Problem

No matter how good a potential invention appears on paper and in the R&D lab, if it doesn’t fundamentally address a specific outcome or...

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kmcgourty2

Jun 12, 2014
4 min

Why Promising Bold Ideas Often Never See The Light of Day

By definition, a bold new idea is a departure from the status quo. It invokes fear and discomfort amongst the establishment. Bold ideas...

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Winning the Innovation and New Product Development Game

kmcgourty2

Mar 18, 2014
4 min

Winning the Innovation and New Product Development Game

In our last article, we defined the first step in the innovator’s playbook is to set a direction based on the current jobs categories a...

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Why Do Successful Companies Fall Into the “Me-Too” Product Doldrums?

kmcgourty2

Feb 3, 2014
5 min

Why Do Successful Companies Fall Into the “Me-Too” Product Doldrums?

I have observed many companies who go form market leaders to market goats, despite an impressive technology and R&D capability. Once at...

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kmcgourty2

Jan 7, 2014
2 min

Formulating A Market Strategy Based on the Technology Adoption Lifecycle

In my last article on diffusion theory, I introduced you to the diffusion “S” curve and the diffusion “Bell” curve, better known as the...

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Taking the Guess Work and Risk Out of Innovation

kmcgourty2

Oct 22, 2013
4 min

Taking the Guess Work and Risk Out of Innovation

In conducting the jobs-to-be-done research phase, we will collect a tremendous amount of data on the important jobs customers want to get...

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kmcgourty2

Sep 23, 2013
3 min

What job (or jobs) should a development team innovate around?

The jobs-to-be-done (J2BD) framework is built on discovering important jobs people want done but are either struggling with getting the...

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kmcgourty2

Sep 10, 2013
4 min

Finding Blue Oceans With Jobs-To-Be-Done Opportunity Scores

Blue ocean and jobs-to-be-done are complementary frameworks and go hand-in-hand. In blue ocean, our goal is to define a unique market...

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Using Opportunity Scores To Define and Create Differentiated Products Customers Want

kmcgourty2

Sep 4, 2013
3 min

Using Opportunity Scores To Define and Create Differentiated Products Customers Want

Last week’s article, “Underserved and Overserved Outcomes Provides the Guidepost to Innovate Around,” we learned how to use the...

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Constructing a “job statement” to focus innovation

kmcgourty2

Jul 30, 2013
4 min

Constructing a “job statement” to focus innovation

A job statement is used to describe and frame a job-to-be-done (J2BD). A job statement should explain: Who has the job, also known as...

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