The Reports of Strategic Planning’s Death Is Greatly Exaggerated
When I read management articles about the death of strategic planning, I am reminded by the quote Mark Twain quipped after hearing a...
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kmcgourty2
- Jul 20, 2016
- 4 min
Why Breakthrough Ideas Often Never See the Light of Day
A common ailment of new product development is the inability of companies to kill off projects that no longer demonstrate economic...
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kmcgourty2
- Mar 14, 2016
- 3 min
Great Ideas Are the Fuel of Successful Innovation
Coming up with great ideas must be a priority for companies who want to launch a continuous stream of successful new products. The better...
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kmcgourty2
- Feb 9, 2016
- 3 min
The root cause of new product failures and a cure
Studies have shown that the failure rate for new products across most industries runs between 40% to 90% of the time. And most failures...
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kmcgourty2
- Jan 13, 2016
- 4 min
Your New Innovation Promises to Change the World – But Is The World Ready For Change?
You have a great new solution that you believe passionately will help people get an important job done way better than what they are...
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kmcgourty2
- Jul 14, 2015
- 3 min
Want To Play the Game of Innovation For the Long-Haul?
Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is...
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kmcgourty2
- Jun 23, 2015
- 4 min
I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?
In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a...
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kmcgourty2
- Mar 24, 2015
- 2 min
The Innovator’s Playbook: Discovering and Transforming Great Ideas Into Breakthrough New Produ
At long last, “The Innovator’s Playbook: How To Discover and Transform Great Ideas Into Breakthrough New Products” is now available on...
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kmcgourty2
- Jan 15, 2015
- 5 min
Four Growth Strategies Every Innovator Should Have In Their Playbook
There are four growth strategies based on the jobs-to-be-done innovation framework companies can pursue to achieve predictable growth and...
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kmcgourty2
- Nov 5, 2014
- 4 min
Look at the entire jobs-to-be-done job tree to create new value and topline growth
In my last article, we talked about “jobs” having both a functional and an emotional dimension to it. We examined how a photographer can...
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kmcgourty2
- Aug 12, 2014
- 3 min
How to Know the Difference between a Great Idea or Solution Looking for a Problem
No matter how good a potential invention appears on paper and in the R&D lab, if it doesn’t fundamentally address a specific outcome or...
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kmcgourty2
- Jun 12, 2014
- 4 min
Why Promising Bold Ideas Often Never See The Light of Day
By definition, a bold new idea is a departure from the status quo. It invokes fear and discomfort amongst the establishment. Bold ideas...
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kmcgourty2
- Mar 18, 2014
- 4 min
Winning the Innovation and New Product Development Game
In our last article, we defined the first step in the innovator’s playbook is to set a direction based on the current jobs categories a...
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kmcgourty2
- Feb 3, 2014
- 5 min
Why Do Successful Companies Fall Into the “Me-Too” Product Doldrums?
I have observed many companies who go form market leaders to market goats, despite an impressive technology and R&D capability. Once at...
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kmcgourty2
- Jan 7, 2014
- 2 min
Formulating A Market Strategy Based on the Technology Adoption Lifecycle
In my last article on diffusion theory, I introduced you to the diffusion “S” curve and the diffusion “Bell” curve, better known as the...
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kmcgourty2
- Oct 22, 2013
- 4 min
Taking the Guess Work and Risk Out of Innovation
In conducting the jobs-to-be-done research phase, we will collect a tremendous amount of data on the important jobs customers want to get...
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kmcgourty2
- Sep 23, 2013
- 3 min
What job (or jobs) should a development team innovate around?
The jobs-to-be-done (J2BD) framework is built on discovering important jobs people want done but are either struggling with getting the...
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kmcgourty2
- Sep 10, 2013
- 4 min
Finding Blue Oceans With Jobs-To-Be-Done Opportunity Scores
Blue ocean and jobs-to-be-done are complementary frameworks and go hand-in-hand. In blue ocean, our goal is to define a unique market...
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kmcgourty2
- Sep 4, 2013
- 3 min
Using Opportunity Scores To Define and Create Differentiated Products Customers Want
Last week’s article, “Underserved and Overserved Outcomes Provides the Guidepost to Innovate Around,” we learned how to use the...
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kmcgourty2
- Jul 30, 2013
- 4 min
Constructing a “job statement” to focus innovation
A job statement is used to describe and frame a job-to-be-done (J2BD). A job statement should explain: Who has the job, also known as...
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