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    The Reports of Strategic Planning’s Death  Is Greatly Exaggerated
    kmcgourty2
    • Sep 19, 2016
    • 4 min

    The Reports of Strategic Planning’s Death Is Greatly Exaggerated

    When I read management articles about the death of strategic planning, I am reminded by the quote Mark Twain quipped after hearing a...
    5 views1 comment
    Why Breakthrough Ideas Often Never See the Light of Day
    kmcgourty2
    • Jul 20, 2016
    • 4 min

    Why Breakthrough Ideas Often Never See the Light of Day

    A common ailment of new product development is the inability of companies to kill off projects that no longer demonstrate economic...
    0 views0 comments
    Great Ideas Are the Fuel of Successful Innovation
    kmcgourty2
    • Mar 14, 2016
    • 3 min

    Great Ideas Are the Fuel of Successful Innovation

    Coming up with great ideas must be a priority for companies who want to launch a continuous stream of successful new products. The better...
    3 views0 comments
    The root cause of new product failures and a cure
    kmcgourty2
    • Feb 9, 2016
    • 3 min

    The root cause of new product failures and a cure

    Studies have shown that the failure rate for new products across most industries runs between 40% to 90% of the time. And most failures...
    3 views0 comments
    Your New Innovation Promises to  Change the World – But Is The World Ready For Change?
    kmcgourty2
    • Jan 13, 2016
    • 4 min

    Your New Innovation Promises to Change the World – But Is The World Ready For Change?

    You have a great new solution that you believe passionately will help people get an important job done way better than what they are...
    3 views0 comments
    kmcgourty2
    • Jul 14, 2015
    • 3 min

    Want To Play the Game of Innovation For the Long-Haul?

    Then build your innovation strategy around the jobs-to-be-done innovation theory The way to win customers and beat the competition is...
    2 views0 comments
    I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?
    kmcgourty2
    • Jun 23, 2015
    • 4 min

    I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?

    In the last article, we took our initial job statements and explored if these jobs are primary jobs (“core” jobs) or sub-jobs of a...
    3 views0 comments
    kmcgourty2
    • Mar 24, 2015
    • 2 min

    The Innovator’s Playbook: Discovering and Transforming Great Ideas Into Breakthrough New Produ

    At long last, “The Innovator’s Playbook: How To Discover and Transform Great Ideas Into Breakthrough New Products” is now available on...
    1 view0 comments
    Four Growth Strategies Every Innovator Should Have In Their Playbook
    kmcgourty2
    • Jan 15, 2015
    • 5 min

    Four Growth Strategies Every Innovator Should Have In Their Playbook

    There are four growth strategies based on the jobs-to-be-done innovation framework companies can pursue to achieve predictable growth and...
    17 views0 comments
    kmcgourty2
    • Nov 5, 2014
    • 4 min

    Look at the entire jobs-to-be-done job tree to create new value and topline growth

    In my last article, we talked about “jobs” having both a functional and an emotional dimension to it. We examined how a photographer can...
    1 view0 comments
    How to Know the Difference between a Great Idea or Solution Looking for a Problem
    kmcgourty2
    • Aug 12, 2014
    • 3 min

    How to Know the Difference between a Great Idea or Solution Looking for a Problem

    No matter how good a potential invention appears on paper and in the R&D lab, if it doesn’t fundamentally address a specific outcome or...
    13 views0 comments
    kmcgourty2
    • Jun 12, 2014
    • 4 min

    Why Promising Bold Ideas Often Never See The Light of Day

    By definition, a bold new idea is a departure from the status quo. It invokes fear and discomfort amongst the establishment. Bold ideas...
    4 views0 comments
    Winning the Innovation and New Product Development Game
    kmcgourty2
    • Mar 18, 2014
    • 4 min

    Winning the Innovation and New Product Development Game

    In our last article, we defined the first step in the innovator’s playbook is to set a direction based on the current jobs categories a...
    1 view0 comments
    Why Do Successful Companies  Fall  Into the “Me-Too” Product Doldrums?
    kmcgourty2
    • Feb 3, 2014
    • 5 min

    Why Do Successful Companies Fall Into the “Me-Too” Product Doldrums?

    I have observed many companies who go form market leaders to market goats, despite an impressive technology and R&D capability. Once at...
    1 view0 comments
    kmcgourty2
    • Jan 7, 2014
    • 2 min

    Formulating A Market Strategy Based on the Technology Adoption Lifecycle

    In my last article on diffusion theory, I introduced you to the diffusion “S” curve and the diffusion “Bell” curve, better known as the...
    9 views0 comments
    Taking the Guess Work and Risk Out of Innovation
    kmcgourty2
    • Oct 22, 2013
    • 4 min

    Taking the Guess Work and Risk Out of Innovation

    In conducting the jobs-to-be-done research phase, we will collect a tremendous amount of data on the important jobs customers want to get...
    1 view0 comments
    kmcgourty2
    • Sep 23, 2013
    • 3 min

    What job (or jobs) should a development team innovate around?

    The jobs-to-be-done  (J2BD) framework is built on discovering important jobs people want done but are either struggling with getting the...
    2 views0 comments
    kmcgourty2
    • Sep 10, 2013
    • 4 min

    Finding Blue Oceans With Jobs-To-Be-Done Opportunity Scores

    Blue ocean and jobs-to-be-done are complementary frameworks and go hand-in-hand. In blue ocean, our goal is to define a unique market...
    6 views0 comments
    Using Opportunity Scores To Define and Create Differentiated Products Customers Want
    kmcgourty2
    • Sep 4, 2013
    • 3 min

    Using Opportunity Scores To Define and Create Differentiated Products Customers Want

    Last week’s article, “Underserved and Overserved Outcomes Provides the Guidepost to Innovate Around,” we learned how to use the...
    18 views0 comments
    Constructing a “job statement” to focus innovation
    kmcgourty2
    • Jul 30, 2013
    • 4 min

    Constructing a “job statement” to focus innovation

    A job statement is used to describe and frame a job-to-be-done (J2BD).  A job statement should explain: Who has the job, also known as...
    0 views0 comments
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