What Business Are You In?
What business are you in? It seems like a simple and innocent question to answer but how you answer that question has profound...
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kmcgourty2
- Aug 6, 2012
- 3 min
Is your NPD Team Cathedral Builders or Bricklayers?
I have always liked the story of the three bricklayers and how it applies to new product development teams. The story goes something like...
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kmcgourty2
- Jul 31, 2012
- 3 min
Looking Across Conventional Boundaries of Competition to Find a Blue Ocean
The central theme of Blue Ocean strategy is to look outside the conventional wisdom of how competitors define market boundaries to find...
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kmcgourty2
- Jul 23, 2012
- 3 min
Finding Your Blue Ocean Using Jobs-To-Be-Done Marketing Lens
Blue Ocean is a strategic framework a company can use to discover and develop uncontested market spaces with little or no competition....
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kmcgourty2
- Jul 16, 2012
- 3 min
Got Too Many “Me-Too” Products? Time to Take a Dive Into a Blue Ocean
It happens to the best of us. One day we wake up with the realization that our product development efforts are no longer producing...
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kmcgourty2
- Jul 10, 2012
- 4 min
Five Top Reasons Why New Products Fail and Remedies to Alleviate Failure
Okay raise your hands: How many of you have been involved with a really big new product flop? What seemed to be a good idea but no one...
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kmcgourty2
- Jul 2, 2012
- 4 min
Putting Theory Into Practice Part 14: Final Thoughts on Great Idea or Solution Looking For A Problem
We covered a lot of process steps in our 14 part series on discovery driven design describing how to take an initial idea and frame it...
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kmcgourty2
- Jun 25, 2012
- 4 min
Putting Theory Into Practice Part 13: Organizing and Analyzing the Data
The early voice-of-customer research steps described in parts 10 through 12 will yield a tremendous rich set of data that will provide...
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kmcgourty2
- Jun 18, 2012
- 5 min
Putting Theory Into Practice Part 12: The Interviews
Okay time to get down to business and conduct the actual interviews. By now we will have formulated the questions (see part 9: Designing...
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kmcgourty2
- Jun 11, 2012
- 4 min
Putting Theory Into Practice Part 11: Creating a Customer Visit Matrix
In part 9 we defined a set of core questions we seek to answer to better understand if our preliminary customer value proposition and...
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kmcgourty2
- Jun 4, 2012
- 3 min
Putting Theory Into Practice Part 10: Testing the Key Assumptions with VoC
Our fictitious company Teknovantage has identified the core business hypothesis (losing tools on a job site is a big pain worth solving)...
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kmcgourty2
- May 29, 2012
- 2 min
Putting Theory Into Practice Part 9: Designing the VoC Research
As we discussed in Part 8 – “The Hypothesis Under Test”, our objective for conducting our VoC research is to gain insights into the...
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kmcgourty2
- May 21, 2012
- 3 min
Putting Theory Into Practice Part 8: The Hypotheses Under Test
We have covered a lot, perhaps more information than need but I wanted to demonstrate the flow of the process, starting with an...
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kmcgourty2
- May 14, 2012
- 4 min
Putting Theory Into Practice Part 7: Identifying Key Assumptions Upfront
Now that we have created an initial forecast in Part 6: Scoping the Opportunity, we should have a good handle on the scope of opportunity...
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kmcgourty2
- May 7, 2012
- 5 min
Putting Theory Into Practice Part 6: Scoping the Opportunity
So how big of an opportunity is there for our product idea? Are we talking about a nice niche market maybe in the order of $100M or are...
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kmcgourty2
- Apr 30, 2012
- 3 min
Putting Theory Into Practice Part 5: What’s the Business Model?
I have found the business model canvas as described in the book Business Model Generation by Osterwalder and Pigneur to be an extremely...
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kmcgourty2
- Apr 23, 2012
- 3 min
Putting Theory Into Practice Part 4: Defining a Business Model and Identifying Key Assumptions
In our last blog – part 3 in our series – we applied design thinking to frame the overall business opportunity. Recall that there are...
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kmcgourty2
- Apr 16, 2012
- 4 min
Putting Theory Into Practice Part 3: What we know and don’t know – framing the opportunity
In part 2 of our innovation saga Teknovantage innovation team identified what appears to be a promising opportunity but they also realize...
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kmcgourty2
- Apr 9, 2012
- 3 min
Putting Theory Into Practice Part 2: Expanding and Developing the Business Hypothesis
In our last blog installment (Monday, April 2, 2012)> our development team used the Jobs-to-be-done marketing lens in reverse order to...
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kmcgourty2
- Apr 2, 2012
- 4 min
Putting Theory Into Practice – An Example of Creating a Business Hypothesis – Part 1
A lot of development teams I work with start out with an interesting technology idea but get stuck on how to transform the technology...
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