kmcgourty2Aug 13, 20123 minWhat Business Are You In?What business are you in? It seems like a simple and innocent question to answer but how you answer that question has profound...
kmcgourty2Aug 6, 20123 minIs your NPD Team Cathedral Builders or Bricklayers?I have always liked the story of the three bricklayers and how it applies to new product development teams. The story goes something like...
kmcgourty2Jul 31, 20123 minLooking Across Conventional Boundaries of Competition to Find a Blue OceanThe central theme of Blue Ocean strategy is to look outside the conventional wisdom of how competitors define market boundaries to find...
kmcgourty2Jul 23, 20123 minFinding Your Blue Ocean Using Jobs-To-Be-Done Marketing LensBlue Ocean is a strategic framework a company can use to discover and develop uncontested market spaces with little or no competition....