kmcgourty2Apr 16, 20124 minPutting Theory Into Practice Part 3: What we know and don’t know – framing the opportunityIn part 2 of our innovation saga Teknovantage innovation team identified what appears to be a promising opportunity but they also realize...
kmcgourty2Apr 9, 20123 minPutting Theory Into Practice Part 2: Expanding and Developing the Business HypothesisIn our last blog installment (Monday, April 2, 2012)> our development team used the Jobs-to-be-done marketing lens in reverse order to...
kmcgourty2Apr 2, 20124 minPutting Theory Into Practice – An Example of Creating a Business Hypothesis – Part 1A lot of development teams I work with start out with an interesting technology idea but get stuck on how to transform the technology...
kmcgourty2Mar 29, 20124 minGreat we have a hypothesis, now what?Let’s assume your innovation and NPD team has gone through the process of creating a hypothesis or set of hypotheses in the form...