kmcgourty2Aug 14, 20133 minCreating Job Maps to Gain Insight Into Customer Pain PointsIn our previous article, “Constructing a “job statement” to focus innovation,” we discovered that all jobs are made up of discrete...
kmcgourty2Jul 30, 20134 minConstructing a “job statement” to focus innovationA job statement is used to describe and frame a job-to-be-done (J2BD). A job statement should explain: Who has the job, also known as...
kmcgourty2Jul 18, 20133 minUnderstanding Circumstances, Constraints and Barriers People Face in Getting Their Jobs DoneCircumstances, constraints and barriers define the context and challenges customers face in executing their jobs to go from their present...
kmcgourty2Jul 10, 20134 minJob Success is Measured by the Outcomes Job-Executors Want and ExpectWhen people execute a job (the job executor), they have specific outcomes and results they want and expect. For example, when doing the...