Taking the Guess Work and Risk Out of Innovation
In conducting the jobs-to-be-done research phase, we will collect a tremendous amount of data on the important jobs customers want to get...
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kmcgourty2
- Oct 8, 2013
- 4 min
How To Determine If a Job Is Important and Underserved
In our last article, we discussed how to formulate job-statements based on your current product and technology capabilities by asking the...
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kmcgourty2
- Sep 23, 2013
- 3 min
What job (or jobs) should a development team innovate around?
The jobs-to-be-done (J2BD) framework is built on discovering important jobs people want done but are either struggling with getting the...
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kmcgourty2
- Sep 10, 2013
- 4 min
Finding Blue Oceans With Jobs-To-Be-Done Opportunity Scores
Blue ocean and jobs-to-be-done are complementary frameworks and go hand-in-hand. In blue ocean, our goal is to define a unique market...
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kmcgourty2
- Sep 4, 2013
- 3 min
Using Opportunity Scores To Define and Create Differentiated Products Customers Want
Last week’s article, “Underserved and Overserved Outcomes Provides the Guidepost to Innovate Around,” we learned how to use the...
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kmcgourty2
- Aug 20, 2013
- 4 min
Outcome statements define the customer’s success metrics at every step of a job
The real power of Jobs-To-Be-Done (J2BD) innovation approach comes from identifying and prioritizing a set of desired outcomes a customer...
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kmcgourty2
- Aug 14, 2013
- 3 min
Creating Job Maps to Gain Insight Into Customer Pain Points
In our previous article, “Constructing a “job statement” to focus innovation,” we discovered that all jobs are made up of discrete...
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kmcgourty2
- Jul 30, 2013
- 4 min
Constructing a “job statement” to focus innovation
A job statement is used to describe and frame a job-to-be-done (J2BD). A job statement should explain: Who has the job, also known as...
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kmcgourty2
- Jul 18, 2013
- 3 min
Understanding Circumstances, Constraints and Barriers People Face in Getting Their Jobs Done
Circumstances, constraints and barriers define the context and challenges customers face in executing their jobs to go from their present...
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kmcgourty2
- Jul 10, 2013
- 4 min
Job Success is Measured by the Outcomes Job-Executors Want and Expect
When people execute a job (the job executor), they have specific outcomes and results they want and expect. For example, when doing the...
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kmcgourty2
- Jul 1, 2013
- 3 min
Core Jobs Are Stable and Provide a Focal Point for Innovation
A central concept of jobs-to-be-done (J2BD) innovation theory is that “core” jobs are stable overtime. These are jobs that are both...
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kmcgourty2
- Jun 25, 2013
- 5 min
People “Hire” Products To Get Important Jobs Done
People don’t buy products, they “hire” solutions to solve important problems. Think about the last time you bought a product, maybe new...
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kmcgourty2
- Jun 11, 2013
- 4 min
Did you know 89% of product failures are caused by nontechnical issues?
According to Dr. Robert Cooper, (Winning at New Products) a recognized thought leader in new product development, identified that only...
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kmcgourty2
- Jun 4, 2013
- 4 min
Simple and eloquent design is the ticket to success – but how?
One of the biggest mistakes I see high-tech companies make is to over feature their products with the thought that more is better. I am...
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kmcgourty2
- Apr 11, 2013
- 5 min
Is Your Market Segmentation Strategy Fueling or Starving Your Innovation and NPD Growth Engine?
Market segmentation is one of the most critical decision a company makes in planning its overall strategy to achieve its growth goals....
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kmcgourty2
- Apr 1, 2013
- 4 min
Design Thinking and Jobs-To-Be-Done Innovation Method Intersect To Create Winning New Products
I had the opportunity to hear Yves Behar (founder of Fuseproject) and Tim Brown (CEO and president of IDEO) talk about design thinking...
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kmcgourty2
- Mar 25, 2013
- 4 min
To Innovate Take Off Your Product Oriented Blinders and See The World Through A Jobs-To-Be-Done Mark
Last week in my article “Are Your Innovation Search Lights Ready For Exploration?,” I talked about why companies have difficulty seeing...
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kmcgourty2
- Mar 11, 2013
- 3 min
Why Open Innovation Accelerates Ideas to Profits
In the movie Goldfinger, M asks James Bond “what do you know about gold?” Bond replies with “I know it when I see it.” (the original...
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kmcgourty2
- Feb 25, 2013
- 4 min
Mapping The Jobs-To-Be-Done Opportunity Index Onto Kano
Last week’s article we talked about how to use opportunity index scores to identify important underserved outcomes that represent real...
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kmcgourty2
- Feb 11, 2013
- 3 min
Want To Launch a Steady Stream of Successful New Products?
Then Address Important And Underserved Outcomes – Here’s How The real power of Jobs-To-Be-Done (J2BD) innovation approach comes from...
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