Screening the Concept Statements to the next phase: Feasibility and Definition
“Profits can only be earned by providing something the market accesses value and is willing to pay for such.” Drucker In my blog posted...
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kmcgourty2
- May 8, 2009
- 2 min
Idea Screening: Ideas, Ideas and more Ideas!
From our previous blog, we talked about coming up with lots of ideas using brainstorming and ideation processes. Best practice companies...
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kmcgourty2
- Apr 10, 2009
- 5 min
How do we come up with good new product ideas?
I have worked with many companies and teams and have found that sometimes companies have lots of ideas, but no idea on what to do with...
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kmcgourty2
- Mar 5, 2009
- 2 min
Will the new Seventh D of NPPDI Please Stand Up?
In previous blogs, I described iNPD’s Seven D’s of an integrated product planning process. As with any good process, improvements are...
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kmcgourty2
- Nov 5, 2008
- 3 min
Grandpa and the Remote Controls
I suppose we all have stories of products from hell, where you scratch your head and wonder just who in the world designs these products....
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kmcgourty2
- Sep 19, 2008
- 4 min
Gaining Insight by Being a Prosumer
In my previous blog I described “insight” of the market and technology capabilities as one of the “i’s” of iNPD and being necessary for a...
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kmcgourty2
- Aug 29, 2008
- 3 min
What Does the “i” in iNPD Stand For?
I am glad you should ask that! O.K. I know you didn’t but I’ll answer it anyway. Drum roll please: The “i” stands for “idea” (or “ideas”)...
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kmcgourty2
- Jul 14, 2008
- 4 min
The Seven D’s of Product Planning
In my last blog I defined the 3 top level activities of product planning: 1) Defining the Right Products to Develop (product portfolio,...
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kmcgourty2
- Jun 18, 2008
- 3 min
What is Product Planning Anyway?
Like many of the management terms used in the lingo of new product development, the definition of product planning varies widely...
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kmcgourty2
- Jun 18, 2008
- 4 min
The Innovators Dilemma: Christensen
The final model I am presenting to describe technology adoption is from Clayton Christensen called the Innovators Dilemma. He also has a...
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kmcgourty2
- Jun 18, 2008
- 4 min
Before Leaving Diffusion Model:
A few noteworthy gems from Diffusion theory worth exploring before we move onto Christensen’ Disruption model. First is the Bass...
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kmcgourty2
- Jun 18, 2008
- 4 min
Crossing the Chasm: Safe crossing or a death fall?
O.K. so the Technology Adoption Lifecycle model predicts how the innovation moves from left to right through the five groups until its...
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kmcgourty2
- Jun 18, 2008
- 5 min
The Diffusion of Innovation – What it is and where it began.
For the purposes of my discussion, I use the work of Everett Rogers as the starting point in the codification of the study of innovation...
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