kmcgourty2Jun 8, 20093 minScreening the Concept Statements to the next phase: Feasibility and Definition“Profits can only be earned by providing something the market accesses value and is willing to pay for such.” Drucker In my blog posted...
kmcgourty2May 8, 20092 minIdea Screening: Ideas, Ideas and more Ideas!From our previous blog, we talked about coming up with lots of ideas using brainstorming and ideation processes. Best practice companies...
kmcgourty2Apr 10, 20095 minHow do we come up with good new product ideas?I have worked with many companies and teams and have found that sometimes companies have lots of ideas, but no idea on what to do with...
kmcgourty2Mar 5, 20092 minWill the new Seventh D of NPPDI Please Stand Up?In previous blogs, I described iNPD’s Seven D’s of an integrated product planning process. As with any good process, improvements are...