Let’s assume your innovation and NPD team has gone through the process of creating a hypothesis or set of hypotheses in the form...

Let’s assume your innovation and NPD team has gone through the process of creating a hypothesis or set of hypotheses in the form of...

In the ideal world (a.k.a. the theoretical world) we would start our innovation process off by starting with a clear definition of the...

In the ideal world (a.k.a. the theoretical world) we would start our innovation process off by starting with a clear definition of the...

In his classic article on marketing, Marketing Myopia (1960) Theodore Levitt pointed out that when customers buy quarter inch drills what...

The challenge for all new products facing early market adoption is to clearly create a new value proposition by solving a...

How many times have you heard of, or perhaps even been involved with developing a product that seems to potentially provide a good...

How is it possible that a company can go through a whole development and launch cycle to only discover the market didn’t need or want the...

One would think that with an abundance of literature on innovation and new product development, the success rate for new product launches...

2010 is now coming to a close – it seemed to zoom by albeit not without its share of angst for many of us. Whether we like it or not,...

The “job” of the business case is to create a compelling argument backed by evidence to make an informed judgment as to the validity and...

In my last post – “Making the Case Part 2” I established that a “business case is made through the preparation and presentation of a...

I often hear the terms business case and business plan used interchangeably in conversations. As I was starting my career in the field of...

Perhaps second only to setting the strategic business direction, choosing the “right” product opportunity to develop and launch is the...

An essential if not the most critical element of integrated new product development (iNPD) is setting a clear direction as to where to...

Boy I don’t know about you but I am tickled pink with a business model called “Freemium,” where businesses provide a free version of a...

I often scratch my head wondering how companies can continue to give away all their core products for free and expect to build their top...

Last week I had an opportunity to attend a session here in San Diego on cloud computing hosted by the San Diego Chapter of AITP. If I had...

Being a guitar player and music lover, I have been a big fan of Les Paul ever sense I became aware of him in my youth. Like most people,...

I love playing around with word groupings to describe NPD and business frameworks. They are almost as fun as TLA’s and FLA’s (i.e. three...