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Playing the Game of Innovation To Win – Defining Innovation Options
In a world of relentless competition and technology advancements, the only constant a business can be assured of is change itself. The...
kmcgourty2
Mar 17, 20153 min read
Why Disruption Isn’t The Only Play In The Book When It Comes To New Innovations
In my last article I explored Clayton Christensen’s Disruption Theory as a viable market entry strategy. Recall that disruption theory...
kmcgourty2
Feb 16, 20155 min read


Playing the Game of Innovation to Win: The Disruption Play
Up here in the Silicon Valley, a favorite play for startups is the disruption play. Just about every week, the Silicon Valley and San...
kmcgourty2
Feb 3, 20154 min read
How Did Dell Create Its Breakthrough Success?
Once upon a time, Dell Computer stood tall as one of the most successful and innovative tech companies ever. Michael Dell started the...
kmcgourty2
Jan 27, 20154 min read


Four Growth Strategies Every Innovator Should Have In Their Playbook
There are four growth strategies based on the jobs-to-be-done innovation framework companies can pursue to achieve predictable growth and...
kmcgourty2
Jan 15, 20155 min read
My 2014 End Of Year Top 10 + 1 Favorite Quotes On Innovation and Success
Each year I make it a point to collect quotes that either got my noodle working and/or gave me a good chuckle. Though it was hard to...
kmcgourty2
Dec 15, 20143 min read
Shaping the Future of Work by Freeing the Hands of Workers
I read an interesting article in the November 7, 2014 issue of the San Francisco Business Times called “Business Puts On Its Wearbles.”...
kmcgourty2
Nov 13, 20144 min read
Look at the entire jobs-to-be-done job tree to create new value and topline growth
In my last article, we talked about “jobs” having both a functional and an emotional dimension to it. We examined how a photographer can...
kmcgourty2
Nov 5, 20144 min read
Thinking Strategically About Important Jobs People Need To Get Done
In his HBR article “Marketing Malpractice: The Cause and the Cure,” Clayton Christensen identified that the marketer’s task is to...
kmcgourty2
Oct 28, 20143 min read


What Important Jobs Do Customers Hire Your Products To Get Done?
If you have been following the “jobs-to-be-done” innovation framework, chances are you have heard this famous line Theodore Levitt wrote...
kmcgourty2
Oct 9, 20144 min read
iWatch: Apple’s next breakthrough products or a solution looking for a problem?
Unless you have been asleep under a tree lately, no doubt you heard about Apple’s new product launches: The iPhone 6, 6 Plus, and the...
kmcgourty2
Sep 18, 20144 min read


Play to win by thinking strategically and planning your innovation time horizons
Innovation and product development are strategic choices a company makes to compete to win. As such we can think of innovation and new...
kmcgourty2
Aug 26, 20143 min read


How to Know the Difference between a Great Idea or Solution Looking for a Problem
No matter how good a potential invention appears on paper and in the R&D lab, if it doesn’t fundamentally address a specific outcome or...
kmcgourty2
Aug 12, 20143 min read
Time-To-Market Matters – But Time-To-Profit Is The Real Objective
Accelerating the time it takes to identify and transform a great idea into a successful new product should be on top of your list to...
kmcgourty2
Jul 23, 20143 min read


Which Strategic Future Possibility Is the “Right” Choice?
The strategy making process advocated by Martin and Lafley (Playing To Win) should generate three to six possible strategies worth...
kmcgourty2
Jul 2, 20144 min read
What Are The Conditions That Must Be True For This Bold Idea To Be A Market Success?
In my last article “Why Promising Bold Ideas Often Never See the Light of Day,” I identified a major reason why bold new ideas and...
kmcgourty2
Jun 24, 20143 min read
Customer Care Matters – Muff that and You Destroy Loyalty
This past week I experienced great customer service and lousy customer service. Both companies offered great innovative products. But one...
kmcgourty2
May 28, 20145 min read
Breaking out of the Status Quo Using Possibility-Based Strategy Making
In my last article I asked the question “is your strategy bold and exciting, or safe and comfortable, but dull? In other words, is your...
kmcgourty2
May 7, 20144 min read
Is Your Strategy Bold and Exciting? Or Safe and Comfortable, but Dull?
I recently read an article by Roger Martin titled “The Big Lie of Strategic Planning” in January/February 2014 issue of HBR. It really...
kmcgourty2
Apr 24, 20144 min read


Thinking and Acting Strategically Is Important and More Urgent Than You Think
Why is it that so many company’s don’t plan adequately for the future? Is it because it’s too hard to predict, so why bother?...
kmcgourty2
Apr 8, 20143 min read
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