Playing the Game of Innovation To Win – Defining Innovation Options
In a world of relentless competition and technology advancements, the only constant a business can be assured of is change itself. The...
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kmcgourty2
- Feb 16, 2015
- 5 min
Why Disruption Isn’t The Only Play In The Book When It Comes To New Innovations
In my last article I explored Clayton Christensen’s Disruption Theory as a viable market entry strategy. Recall that disruption theory...
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kmcgourty2
- Feb 3, 2015
- 4 min
Playing the Game of Innovation to Win: The Disruption Play
Up here in the Silicon Valley, a favorite play for startups is the disruption play. Just about every week, the Silicon Valley and San...
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kmcgourty2
- Jan 27, 2015
- 4 min
How Did Dell Create Its Breakthrough Success?
Once upon a time, Dell Computer stood tall as one of the most successful and innovative tech companies ever. Michael Dell started the...
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kmcgourty2
- Jan 15, 2015
- 5 min
Four Growth Strategies Every Innovator Should Have In Their Playbook
There are four growth strategies based on the jobs-to-be-done innovation framework companies can pursue to achieve predictable growth and...
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kmcgourty2
- Dec 15, 2014
- 3 min
My 2014 End Of Year Top 10 + 1 Favorite Quotes On Innovation and Success
Each year I make it a point to collect quotes that either got my noodle working and/or gave me a good chuckle. Though it was hard to...
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kmcgourty2
- Nov 13, 2014
- 4 min
Shaping the Future of Work by Freeing the Hands of Workers
I read an interesting article in the November 7, 2014 issue of the San Francisco Business Times called “Business Puts On Its Wearbles.”...
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kmcgourty2
- Nov 5, 2014
- 4 min
Look at the entire jobs-to-be-done job tree to create new value and topline growth
In my last article, we talked about “jobs” having both a functional and an emotional dimension to it. We examined how a photographer can...
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kmcgourty2
- Oct 28, 2014
- 3 min
Thinking Strategically About Important Jobs People Need To Get Done
In his HBR article “Marketing Malpractice: The Cause and the Cure,” Clayton Christensen identified that the marketer’s task is to...
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kmcgourty2
- Oct 9, 2014
- 4 min
What Important Jobs Do Customers Hire Your Products To Get Done?
If you have been following the “jobs-to-be-done” innovation framework, chances are you have heard this famous line Theodore Levitt wrote...
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kmcgourty2
- Sep 18, 2014
- 4 min
iWatch: Apple’s next breakthrough products or a solution looking for a problem?
Unless you have been asleep under a tree lately, no doubt you heard about Apple’s new product launches: The iPhone 6, 6 Plus, and the...
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kmcgourty2
- Aug 26, 2014
- 3 min
Play to win by thinking strategically and planning your innovation time horizons
Innovation and product development are strategic choices a company makes to compete to win. As such we can think of innovation and new...
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kmcgourty2
- Aug 12, 2014
- 3 min
How to Know the Difference between a Great Idea or Solution Looking for a Problem
No matter how good a potential invention appears on paper and in the R&D lab, if it doesn’t fundamentally address a specific outcome or...
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kmcgourty2
- Jul 23, 2014
- 3 min
Time-To-Market Matters – But Time-To-Profit Is The Real Objective
Accelerating the time it takes to identify and transform a great idea into a successful new product should be on top of your list to...
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kmcgourty2
- Jul 2, 2014
- 4 min
Which Strategic Future Possibility Is the “Right” Choice?
The strategy making process advocated by Martin and Lafley (Playing To Win) should generate three to six possible strategies worth...
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kmcgourty2
- Jun 24, 2014
- 3 min
What Are The Conditions That Must Be True For This Bold Idea To Be A Market Success?
In my last article “Why Promising Bold Ideas Often Never See the Light of Day,” I identified a major reason why bold new ideas and...
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kmcgourty2
- May 28, 2014
- 5 min
Customer Care Matters – Muff that and You Destroy Loyalty
This past week I experienced great customer service and lousy customer service. Both companies offered great innovative products. But one...
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kmcgourty2
- May 7, 2014
- 4 min
Breaking out of the Status Quo Using Possibility-Based Strategy Making
In my last article I asked the question “is your strategy bold and exciting, or safe and comfortable, but dull? In other words, is your...
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kmcgourty2
- Apr 24, 2014
- 4 min
Is Your Strategy Bold and Exciting? Or Safe and Comfortable, but Dull?
I recently read an article by Roger Martin titled “The Big Lie of Strategic Planning” in January/February 2014 issue of HBR. It really...
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kmcgourty2
- Apr 8, 2014
- 3 min
Thinking and Acting Strategically Is Important and More Urgent Than You Think
Why is it that so many company’s don’t plan adequately for the future? Is it because it’s too hard to predict, so why bother?...
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