In last week’s article we talked about achieving balance both in creating an innovation process that balances creativity with structure,...

A lot of companies trying to break out of the “me-too” product doldrums start their innovation process by getting a bunch of people...

I have seen a lot of innovation initiatives get started by bringing together a whole bunch of people from inside a company to...

I have been spending a lot of my time recently working on a winery business with my partners down in Paso Robles and Ukiah. We are really...

Developing and launching innovative new products is a risky business. Even with an abundance of innovation literature and know-how,...

Market segmentation is one of  the most critical decision a company makes in planning its overall strategy to achieve its growth goals....

I had the opportunity to hear Yves Behar (founder of Fuseproject) and Tim Brown  (CEO and president of IDEO) talk about design thinking...

Last week in my article “Are Your Innovation Search Lights Ready For Exploration?,” I talked about why companies have difficulty seeing...

Sometimes companies have a difficult time innovating because they can’t see beyond their current field of view. They see their markets...

In the movie Goldfinger,  M asks James Bond “what do you know about gold?”  Bond replies with “I know it when I see it.”  (the original...

I would be very surprised to learn that your company’s new product development teams aren’t multi-functional. After all, NPD is a team...

Last week’s article we talked about how to use opportunity index scores to identify important underserved outcomes that represent real...

The opportunity algorithm discussed in last week’s article, provides a systematic method to rank and prioritize desired outcomes with the...

Then Address Important And Underserved Outcomes – Here’s How The real power of Jobs-To-Be-Done (J2BD) innovation approach comes from...

Recall from a previous article that a job is a “task, objective or goal a person or organization is trying to accomplish or a problem...

In our previous article on “How to Craft A Job Statement,” we covered the concept of job trees, job chains, and ancillary jobs. Recall...

In last week’s article, we defined a “job” as a task, objective, or a goal a person or organization is trying to accomplish, or a problem...

News flash: People don’t buy products, they hire solutions to solve important problems. Think about the last time you bought a...

It’s the start of a new year and time for us to rev up our innovation and new product development (NPD) engines. To get your NPD engine...

A firm looking for help with the development of a new product asked: “Is it best for OEM customers to use a one-stop shop (design thru...