Play to win by thinking strategically and planning your innovation time horizons
Innovation and product development are strategic choices a company makes to compete to win. As such we can think of innovation and new...
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kmcgourty2
- Aug 12, 2014
- 3 min
How to Know the Difference between a Great Idea or Solution Looking for a Problem
No matter how good a potential invention appears on paper and in the R&D lab, if it doesn’t fundamentally address a specific outcome or...
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kmcgourty2
- Jul 23, 2014
- 3 min
Time-To-Market Matters – But Time-To-Profit Is The Real Objective
Accelerating the time it takes to identify and transform a great idea into a successful new product should be on top of your list to...
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kmcgourty2
- Jul 2, 2014
- 4 min
Which Strategic Future Possibility Is the “Right” Choice?
The strategy making process advocated by Martin and Lafley (Playing To Win) should generate three to six possible strategies worth...
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kmcgourty2
- Jun 24, 2014
- 3 min
What Are The Conditions That Must Be True For This Bold Idea To Be A Market Success?
In my last article “Why Promising Bold Ideas Often Never See the Light of Day,” I identified a major reason why bold new ideas and...
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kmcgourty2
- Jun 12, 2014
- 4 min
Why Promising Bold Ideas Often Never See The Light of Day
By definition, a bold new idea is a departure from the status quo. It invokes fear and discomfort amongst the establishment. Bold ideas...
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kmcgourty2
- May 28, 2014
- 5 min
Customer Care Matters – Muff that and You Destroy Loyalty
This past week I experienced great customer service and lousy customer service. Both companies offered great innovative products. But one...
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kmcgourty2
- May 7, 2014
- 4 min
Breaking out of the Status Quo Using Possibility-Based Strategy Making
In my last article I asked the question “is your strategy bold and exciting, or safe and comfortable, but dull? In other words, is your...
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kmcgourty2
- Apr 24, 2014
- 4 min
Is Your Strategy Bold and Exciting? Or Safe and Comfortable, but Dull?
I recently read an article by Roger Martin titled “The Big Lie of Strategic Planning” in January/February 2014 issue of HBR. It really...
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kmcgourty2
- Apr 8, 2014
- 3 min
Thinking and Acting Strategically Is Important and More Urgent Than You Think
Why is it that so many company’s don’t plan adequately for the future? Is it because it’s too hard to predict, so why bother?...
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kmcgourty2
- Mar 26, 2014
- 3 min
Playing the Game of Innovation Seriously
I attended the Silicon Valley Product Camp last weekend and had an opportunity to meet with product management professionals, both...
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kmcgourty2
- Mar 18, 2014
- 4 min
Winning the Innovation and New Product Development Game
In our last article, we defined the first step in the innovator’s playbook is to set a direction based on the current jobs categories a...
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kmcgourty2
- Mar 11, 2014
- 4 min
Compete to Win By Designing A Jobs-To-Be-Done Innovator’s Playbook
The Jobs-To-Be-Done (J2BD) innovation framework provides the structure and a repeatable process to dive deeply into a customer’s problem...
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kmcgourty2
- Feb 25, 2014
- 3 min
The Balancing Act Between Desirability, Feasibility and Viability Separates Winners from Losers
What makes a product successful in the market place? What are the predictable indicators that a concept has the “right stuff” to be a...
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kmcgourty2
- Feb 17, 2014
- 4 min
Why Game Changing Concepts Don’t Always Succeed
I worked with a tech company, let’s call them Technovation, who had created what appeared to be on paper, a game changing new product....
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kmcgourty2
- Feb 3, 2014
- 5 min
Why Do Successful Companies Fall Into the “Me-Too” Product Doldrums?
I have observed many companies who go form market leaders to market goats, despite an impressive technology and R&D capability. Once at...
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kmcgourty2
- Jan 27, 2014
- 4 min
How To Know If Your New Innovation Will Achieve Market Adoption Success In Advance
Predicting if a new innovation will be adopted and the time it will take, would be of course, valuable information a company could use...
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kmcgourty2
- Jan 20, 2014
- 4 min
How Apple Crossed The Chasm with the iPod
Recall form last week’s article I discussed the phenomenon of the discontinuity in the technology adoption lifecycle curve between the...
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kmcgourty2
- Jan 13, 2014
- 4 min
Anticipating the Discontinuity In the Technology Adoption Lifecycle Curve: AKA “The Chasm”
The Technology Adoption Lifecycle model (figure 1) predicts how the innovation moves from left to right through the five groups until its...
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kmcgourty2
- Jan 7, 2014
- 2 min
Formulating A Market Strategy Based on the Technology Adoption Lifecycle
In my last article on diffusion theory, I introduced you to the diffusion “S” curve and the diffusion “Bell” curve, better known as the...
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