kmcgourty2Jul 23, 20123 minFinding Your Blue Ocean Using Jobs-To-Be-Done Marketing LensBlue Ocean is a strategic framework a company can use to discover and develop uncontested market spaces with little or no competition....
kmcgourty2Jul 16, 20123 minGot Too Many “Me-Too” Products? Time to Take a Dive Into a Blue OceanIt happens to the best of us. One day we wake up with the realization that our product development efforts are no longer producing...