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Finding Your Blue Ocean Using Jobs-To-Be-Done Marketing Lens
Blue Ocean is a strategic framework a company can use to discover and develop uncontested market spaces with little or no competition....
kmcgourty2
Jul 23, 20123 min read
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Got Too Many “Me-Too” Products? Time to Take a Dive Into a Blue Ocean
It happens to the best of us. One day we wake up with the realization that our product development efforts are no longer producing...
kmcgourty2
Jul 16, 20123 min read
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