In our last article, we defined the first step in the innovator’s playbook is to set a direction based on the current jobs categories a...

What makes a product successful in the market place? What are the predictable indicators that a concept has the “right stuff” to be a...

In my last article on diffusion theory, I introduced you to the diffusion “S” curve and the diffusion “Bell” curve, better known as the...

The jobs-to-be-done  (J2BD) framework is built on discovering important jobs people want done but are either struggling with getting the...

A major challenge companies have, especially successful companies paradoxically, is the propensity to become focused on the...

Blue ocean and jobs-to-be-done are complementary frameworks and go hand-in-hand. In blue ocean, our goal is to define a unique market...

Last week’s article, “Underserved and Overserved Outcomes Provides the Guidepost to Innovate Around,” we learned how to use the...

Developing and launching innovative new products is a risky business. Even with an abundance of innovation literature and know-how,...

Market segmentation is one of  the most critical decision a company makes in planning its overall strategy to achieve its growth goals....

News flash: People don’t buy products, they hire solutions to solve important problems. Think about the last time you bought a...

Last week I attended open2012 inaugural event at the Computer History Museum in Mt. View Ca. The opening speaker was Michael Docherty,...

Does it seem like nothing new or bold has come out of your new product development pipeline lately?  All that seems to emerge are “safe...

I bet your best sales people are customer oriented and know that the best way to get a sale is to understand what a prospect’s needs are,...

I believe it was Thomas Watson Sr. who coined the phrase “NOTHING HAPPENS UNTIL A SALE IS MADE!” (Thomas Watson Sr. was president of...

It’s really hard to create a bright new future when we don’t have a strong vision of what a desirable future looks like. When we lack a...

Are you achieving more than 30% of sales from new products launched in the previous three years?  If so, congratulations. Your company is...

Do you have lots of ideas, but not enough resources to act on all of them, and no consistent way to select the best ideas? Projects keep...

Seems the old sage Theodore Levitt was right when he stated in his article Marketing Myopia “In truth, there is no such thing as a growth...

What business are you in? It seems like a simple and innocent question to answer but how you answer that question has profound...

The central theme of Blue Ocean strategy is to look outside the conventional wisdom of how competitors define market boundaries to find...