kmcgourty2Mar 18, 20144 minWinning the Innovation and New Product Development GameIn our last article, we defined the first step in the innovator’s playbook is to set a direction based on the current jobs categories a...
kmcgourty2Feb 25, 20143 minThe Balancing Act Between Desirability, Feasibility and Viability Separates Winners from LosersWhat makes a product successful in the market place? What are the predictable indicators that a concept has the “right stuff” to be a...
kmcgourty2Jan 7, 20142 minFormulating A Market Strategy Based on the Technology Adoption LifecycleIn my last article on diffusion theory, I introduced you to the diffusion “S” curve and the diffusion “Bell” curve, better known as the...
kmcgourty2Sep 23, 20133 minWhat job (or jobs) should a development team innovate around?The jobs-to-be-done (J2BD) framework is built on discovering important jobs people want done but are either struggling with getting the...