kmcgourty2Feb 11, 20133 minWant To Launch a Steady Stream of Successful New Products?Then Address Important And Underserved Outcomes – Here’s How The real power of Jobs-To-Be-Done (J2BD) innovation approach comes from...
kmcgourty2Feb 4, 20133 minUnderstanding Desired Outcomes Customers Want In Doing A JobRecall from a previous article that a job is a “task, objective or goal a person or organization is trying to accomplish or a problem...
kmcgourty2Jan 28, 20134 minMapping Out The Steps Involved In Executing A Job Leads To Deeper InsightIn our previous article on “How to Craft A Job Statement,” we covered the concept of job trees, job chains, and ancillary jobs. Recall...
kmcgourty2Jan 22, 20134 minHow to Craft a Job StatementIn last week’s article, we defined a “job” as a task, objective, or a goal a person or organization is trying to accomplish, or a problem...