Jobs To Be Done 3/3

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Understanding Desired Outcomes Customers Want In Doing A Job

Recall from a previous article that a job is a “task, objective or goal a person or organization is trying to accomplish or a problem...

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How to Craft a Job Statement

In last week’s article, we defined a “job” as a task, objective, or a goal a person or organization is trying to accomplish, or a problem...

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Discovering New Opportunities Using The Jobs-To-Be-Done Marketing Lens

News flash: People don’t buy products, they hire solutions to solve important problems. Think about the last time you bought a...

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What Is Value Worth and What Price Are You Willing To Pay For It?

Customer value is the essential ingredient to creating successful new products. It is also the central theme of lean product development:...

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Finding Your Blue Ocean Using Jobs-To-Be-Done Marketing Lens

Blue Ocean is a strategic framework a company can use to discover and develop uncontested market spaces with little or no competition....

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Putting Theory Into Practice Part 14: Final Thoughts on Great Idea or Solution Looking For A Problem

We covered a lot of process steps in our 14 part series on discovery driven design describing how to take an initial idea and frame it...

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Putting Theory Into Practice Part 13: Organizing and Analyzing the Data

The early voice-of-customer research steps described in parts 10 through 12 will yield a tremendous rich set of data that will provide...

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Putting Theory Into Practice Part 12: The Interviews

Okay time to get down to business and conduct the actual interviews. By now we will have formulated the questions (see part 9: Designing...

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Putting Theory Into Practice Part 11: Creating a Customer Visit Matrix

In part 9 we defined a set of core questions we seek to answer to better understand if our preliminary customer value proposition and...