kmcgourty2Feb 4, 20133 minUnderstanding Desired Outcomes Customers Want In Doing A JobRecall from a previous article that a job is a “task, objective or goal a person or organization is trying to accomplish or a problem...
kmcgourty2Jan 22, 20134 minHow to Craft a Job StatementIn last week’s article, we defined a “job” as a task, objective, or a goal a person or organization is trying to accomplish, or a problem...
kmcgourty2Jan 14, 20134 minDiscovering New Opportunities Using The Jobs-To-Be-Done Marketing LensNews flash: People don’t buy products, they hire solutions to solve important problems. Think about the last time you bought a...
kmcgourty2Nov 19, 20123 minWhat Is Value Worth and What Price Are You Willing To Pay For It?Customer value is the essential ingredient to creating successful new products. It is also the central theme of lean product development:...