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    Understanding Circumstances, Constraints and Barriers People Face in Getting Their Jobs Done
    kmcgourty2
    • Jul 18, 2013
    • 3 min

    Understanding Circumstances, Constraints and Barriers People Face in Getting Their Jobs Done

    Circumstances, constraints and barriers define the context and challenges customers face in executing their jobs to go from their present...
    5 views0 comments
    kmcgourty2
    • Jun 11, 2013
    • 4 min

    Did you know 89% of product failures are caused by nontechnical issues?

    According to Dr. Robert Cooper, (Winning at New Products) a recognized thought leader in new product development, identified that only...
    0 views0 comments
    Not All Innovations Are Created Equally: Therefore Don’t Treat Them Equally
    kmcgourty2
    • May 21, 2013
    • 3 min

    Not All Innovations Are Created Equally: Therefore Don’t Treat Them Equally

    In last week’s article we talked about achieving balance both in creating an innovation process that balances creativity with structure,...
    2 views0 comments
    All Great New Products Start Off as a Good Idea. But No Great Product Starts Off as a Bad Idea
    kmcgourty2
    • Apr 29, 2013
    • 4 min

    All Great New Products Start Off as a Good Idea. But No Great Product Starts Off as a Bad Idea

    I have been spending a lot of my time recently working on a winery business with my partners down in Paso Robles and Ukiah. We are really...
    0 views0 comments
    kmcgourty2
    • Nov 5, 2012
    • 3 min

    Where Did Our Entrepreneurial Spirit Go? Why Me-Too Products Dominate Our New Prouduct Developoment

    Does it seem like nothing new or bold has come out of your new product development pipeline lately?  All that seems to emerge are “safe...
    0 views0 comments
    kmcgourty2
    • Sep 17, 2012
    • 4 min

    It seemed like a great product idea, so why aren’t they buying it?

    At the beginning of the product development cycle, everyone around the management table agreed that this new product idea, possibly...
    0 views0 comments
    kmcgourty2
    • Jul 16, 2012
    • 3 min

    Got Too Many “Me-Too” Products? Time to Take a Dive Into a Blue Ocean

    It happens to the best of us. One day we wake up with the realization that our product development efforts are no longer producing...
    2 views0 comments
    kmcgourty2
    • Jul 10, 2012
    • 4 min

    Five Top Reasons Why New Products Fail and Remedies to Alleviate Failure

    Okay raise your hands: How many of you have been involved with a really big new product flop? What seemed to be a good idea but no one...
    2 views0 comments
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