Direction: Vision, Mission, Goals, Values and Strategy

>>Where to compete and how to win

Detection: Market Sensing

>> Discovering opportunities and spotting trends

Definition: Define Product and Goals

>> Investigate, Research, Plan

Decision: Making Critical Decisions in an Uncertain Environment

>> Go/No-Go Gates - Project and Portfolio level

Development: Transforming Concepts into Products the Market Wants

>> Engineering & Validation, Go-to-Market Strategy and Planning

Delivery: Delivering Value Over the Life of the Customer

>> Production, Distribution, Support and Customer Care

Dedication to Creating Customer Value and Eliminating Waste

>> Improve products and NPI processes