“We help companies struggling with new product introductions improve their success rates.”

Are you satisfied with your new product introduction (NPI) success rate?

Do you continually struggle with new product introductions?  Do you seem to be working on a lot of new product development projects yet nothing seems to reach the market on time and budget? Are you losing customers because your products aren’t keeping pace with the competition? Are you competing only on price and not value?  Do too many of your new product introductions result in disappointing sales and profits?

You can learn how to create robust, repeatable and profit generating NPI systems.

New product introductions shouldn’t be a struggle. There are specific skills, methods and practices associated with new product planning, development and introductions that can help any company improve its ability to detect, define, develop and deliver the best ideas with the best chance of success. Wouldn’t it be a lot more fun if your new product introductions are met with enthusiasm and consumer demand? Sound impossible? It’s not.

If it’s that easy, why haven’t you already solved this?

Successful, robust and repeatable NPI systems start with an understanding that NPI is a business process, not just an engineering function. Even with the best engineering and manufacturing practices in place, if we start with an ill conceived product concept, nothing in the engineering and manufacturing processes can change the inevitable outcome: A product that the market simply doesn’t want or value.

Master the Seven Essential D’s of new product introduction to improve your NPI success rate.

The “Seven Essential D’s” of new product introduction is a set of skills, methods and practices successful companies master to consistently achieve NPI success:

>> Direction: Vision, Mission, Goals, Values and Strategy: Where to compete and how to win.

>> Detection: Market Sensing: Discovering opportunities and spotting trends.

>> Definition: Market & Product Requirements and Goals: Understanding the Voice of Customer andmarket environment.

>>Decision: Making Critical Decisions in an Uncertain Environment: Go/No-Go Gates - Project and Portfolio level.

>> Development: Transforming Concepts into Products the Market Wants: Engineering & Validation, Go-to-Market Strategy and Planning.

>>Delivery: Delivering Value Over the Life of the Customer: Production, Distribution, Support and Customer Care.

>> Dedication to Creating Customer Value and Eliminating Waste: Improve products and NPI processes.

By understanding the 7 D’s we can improve and fill gaps in our current NPI system and create an integrated new product development (iNPD) system that delivers value to the customer resulting in profitable new product introductions.

iNPD Center, Inc. has expertise and the tools.

iNPD Center is an experienced team of product management and development professionals with a track record of launching successful new products. We have helped startups through $100 million sized firms succeed in new product introductions by providing consulting, training and NPD resources including product management, engineering, sales and manufacturing.

If you’d like to learn more about how iNPD Center can help you be more successful at introducing new products, please give us a call. We will be happy to discuss your situation on the phone and arrange an introduction meeting at no cost to you.  Call 760.505.3586 or email us at ideas@inpdcenter.com

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