|
The Product Manager's Desk Reference, Steven Haines
A go-to reference for understanding the critical processes, concepts, management practices, and tools in defining, developing and delivering successful new products to the market. Finally a comprehensive reference that is written for product managers and developers that presents the body of knowledge in a clear and organized framework.
In addition to using this reference for my own internal product development practices, I recommend the book to all my colleagues, clients and students who are looking for a comprehensive reference on how to create and launch successful new products and manage the development process from start to finish. This reference is practical and loaded with best practice implementation strategies and tactics.
Written primarily for product managers for larger enterprises, the core fundamentals, process and tools are applicable to any professional at any level who is involved with new product development and launch in any size organization. If you are tasked to either create or improve a new product development launch system, this reference is a great starting point.
Steven provides a comprehensive framework based around the “Product Management Life Cycle Model” (PMLCM) that maps the key concepts, work activities, and deliverables over the core development stages and decision points through the PMLCM. From ideation, screening, feasibility and justification, development process and launch, through post launch activities; the book goes into great detail on what is needed and how to implement solutions.
I highly recommend “The Product Manager’s Desk Reference” as a book all product managers and product developers should have in the core reference library.
;
|
